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Customer satisfaction

Total questions: 13

Worksheet time: 7mins

Name
Class
Date
1.

It is more expensive to find new customers than to get repeat business.

a)

True

b)

False

2.

On average, 10% of a company's leads become customers.

a)

True

b)

False

3.

Companies ask customers for comments on Twitter and Facebook.

a)

True

b)

False

4.

CRM software helps companies make better long-term strategy decisions.

a)

True

b)

False

5.

A company needs to spend money on finding new customers and keeping existing customers happy at the same time

a)

True

b)

False

6.

Companies are spending ........ on customer service training.

a)

Enough

b)

Too much

c)

Too little

7.

A company should contact customers .......

a)

when and how they want

b)

when and how you want

c)

when and how your boss want

8.

You don't need to share your customers' .........

a)

Feelings.

b)

priorities.

c)

Opinions.

9.

People prefer not to buy from someone they .....

a)

Like

b)

Look like

c)

Dislike

10.

If a company needs to contact a thousand leads only to find just ten new customers, they are putting big investment in ...

a)

sales and products

b)

sales and marketing

c)

Products and marketing

11.

Companies should listen carefully to what customers say about ........

a)

your company and your products

b)

your products and customer service.

c)

Both A & B

12.

Company's ......... departments already know a lot about their customers

a)

marketing, sales, and accounts

b)

marketing, sales, support, human resources, and accounts

c)

marketing, sales, support, order processing and accounts

d)

None of the above

13.

Give your customers the .....

a)

right products when you think they like

b)

right products at the right time.

c)

products they like when you want.

d)

None of the above