WorksheetsTOURISM MARKETING
Total questions: 20
Worksheet time: 12mins
Which of the following statement is incorret?
Visitors referred to as all travellers
Tourists are those who stay overnight
Same-day Visitors, arrive and depart on the same day
Excursionists are those who stay overnight
______________ involves visitors who travel and stay in countries other than that of their normal place of residence.
International tourism
Domestic tourism
_______________ involves visitors who travel and stay overnight within the boundaries of their own country.
International tourism
Domestic tourism
_______________ relate to the achievement of profits and other organisational goals result from customer satisfaction, involve a positive, outward looking, innovative and competitive attitude towards the conduct of exchange transaction.
Production orientation
Marketing orientation
Product orientation
Sales orientation
_______________ focus on production capacity, quality and cost controls, finance for increasing production and maintaining the efficiency of profitability.
Sales orientation
Product orientation
Production orientation
Marketing orientation
__________________ focus to secure sales, Increase expenditure on advertising and distribution channels
such as sales promotion, or price discounting.
Sales orientation
Product orientation
Production orientation
Marketing orientation
Below are correct statement for services characteristics, except:
Services unlike goods are performances.
Buying services does offer ownership (intangibility).
In most cases services cannot be held and can perform on a once only basis (perishability).
Services are typically produced & consumed at the same time, with guests/customers participation in the process.
____________________ switches the emphasis from the recruitment of new customers to the retention and recovery of existing ones.
Information search
Relationship marketing
Evaluation of alternatives
Choice of purchase
Which of the following is the first step of the consumer decision making process?
Information searching
Alternative evaluation
Need identification
Purchase decision
Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?
Alternative evaluation
Post-purchase evaluation
Information searching
Need identification
Which of the following is NOT a tactic of reducing cognitive dissonance?
Post-purchase customer service
Follow-up calls
Extended warranty
Free shipping
Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision making process is this an example of?
Need identification
Information searching
Alternative evaluation
Purchase decision
The selected subgroups must be separately identified by criteria such as purpose of visit, income, location of residence, motivation.
Measurable
Discrete
Viable
Appropriate
The criteria distinguishing the subgroups must be measurable by available marketing research data, or via such new data as can be obtained at acceptable cost.
Measurable
Discrete
Viable
Appropriate
The long-run projected revenue generated by a targeted segment exceeds the full cost of designing a marketing mix to achieve it by a margin that meets the organization’s financial objectives.
Discrete
Sustainable
Viable
Appropriate
Reflects the inseparability of service product delivery and means it is essential that segments to be serviced on the same premises are mutually compatible and contribute to the image or position in the market of the adopted business.
Discrete
Appropriate
Sustainable
Viable
Experienced travelers increasingly seek to exercise their choices and play a participating role in the purchasing of the product.
Co-creation
Co-branding
Co-marketing
Which one is incorrect?
Product --> Customer value
Price --> Cost
Promotion --> Comfortable
Place --> Convenience
Information receive from family, friends and peer groups.
Informal communicatoin
Formal communication
