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WorksheetsMarketing Management 4 may mid term test
Total questions: 20
Worksheet time: 20mins
Which of the following is not a need
Food
Shelter
Clothing
Luxury Cars
Which is not a concept in the evolution of marketing
Darwin Concept
Selling Concept
Product Concept
Marketing Concept
What are the pillars of Marketing
Segmentation
Positioning
Differentiation
All of the above
What is USP
Unique Selling Point
Unique Secure Point
Unique Solution Point
Unique Selling Proposition
The most basic level of a product is
Core Product
Allied Product
Auxilliary Product
Central Product
Marketing is
Art
Science
All of the above
None of the above
What is not the P of marketing
Practicality
Place
Price
Promotion
Which is not the type of Segmentation
Demographic
Telepathic
Psychographic
Behavioral
While buying milk which type of consumer buying behavior is displayed
Habitual Buying
Cognitive Dissonance
Complex Buying
Variety Seeking
What is the purpose of Marketing
Number One position
Value Creation
Safe Position
Stable Position
What is not part of product mix
Product Feature
Product Specification
Distribution
Product Attribute
Which is not a marketing communication tool
Public relation
Advertising
Digital Marketing
Cannibal Marketing
Who is not a marketing guru
Peter Drucker
Philip Kotler
Bhakt Prahlad
Ck Prahlad
What do you notice in this photograph
Segmentation
Assortment
Identification
Differentiation
Marketing Strategy Means
Ideas for new employment
Old techniques for selling
Techniques for improving marketing activities
techniques for increasing production
Target Group means
all purchasers
all sales persons
targeted purchasers
Delivery persons
Innovation means
Product Designing
New ideas
Motivation
Only (1) and (2)
Online Marketing is
Same as face-to-face marketing
Easier than traditional marketing
Boring as customers are not visible
Voluminous task
Service marketing in the same as
Transaction marketing
Relationship marketing
Internal Marketing
outdoor marketing
Marketing is influenced by
product demand
Brand image
buyer behavior
all of these
