WorksheetsSports & Ent Review
Total questions: 15
Worksheet time: 8mins
Which of the following is NOT an example of tangible inventory?
Fan Gear
Concessions
Reputation
Stadium
The value of sports marketing isn't just the teams, it is also in the additional revenue, emotional value and TV revenue generated by an event.
True
False
A movie trailer is an example of marketing entertainment...
as a product.
to attract attention to another product.
neither of these.
The viral campaign, ALS Ice Bucket Challenge, is an example of which of the following promotional elements?
Advertising
Publicity
Sales Promotions
Personal Selling
Which of the following is missing from the Event Triangle?
Athlete/Performer
Advertising
Inventory
Event/Property
An impression occurs every time __________ happens.
A sale
Promotion
Fans see a logo or hear a name
An event or game
The partnership between a company and a property in which the company pays a fee in return for access to the commercial potential associated with the property.
Sports Marketing
Sponsorship
Entertainment Marketing
Gross Impressions
Giveaways, coupons, samples and contests are all examples of which promotional element?
Advertising
Publicity
Sales Promotions
Personal Selling
Which of the following is NOT a reason that companies choose to sponsor sports and entertainment?
It's an inexpensive form of marketing
Allows their brands to be associated with an event/property
Interactive and exciting marketing environment
Breaks through clutter of traditional advertising
A Brewers ticket representative sending an email about renewing a ticket package is an example of which of the following promotional elements?
Advertising
Publicity
Sales Promotions
Personal Selling
Inventory that is not physical in nature is....
Tangible Inventory
Gross Impressions
Sponsorships
Intangible Inventory
Timing is unimportant when it comes to sports and entertainment marketing.
True
False
Sports and entertainment promote for which of the following purposes?
To increase sales
To build a fan base
To overcome hesitant first time buyers
All of the above
Product placement is an example of marketing entertainment...
as a product.
to attract attention to other products.
neither of these.
TV commercials, billboards and radio ads used to promote the big game are all examples of which promotional element?
Advertising
Publicity
Sales Promotions
Personal Selling
