Worksheets"No Business Like Shoe Business" Article Quiz
Total questions: 35
Worksheet time: 18mins
The author of this article is...
Laura Dozier
Laura Ingalls-Wilder
Andy Warhol
Michael Jordan
The subtitle of this article is...
The Story of the Sneaker
The Story of Air Jordans
How Sneakers Captivated America
Adi Versus Rudi
The following were all problems with early rubber EXCEPT...
It smelled really pretty.
It was rock hard when cold.
It dissolved into sticky glue in the heat.
It smelled awful when decomposing.
Early rubber was also known as ...
"Brazilian miracle gum"
"Reebok the antelope"
"Venezuelan plastic"
"Costa Rican leather"
What did one flustered factory owner do with all the warped, smelly shoes that were returned to him?
buried them in a pit behind the factory
donated them to a clothing drive
marketed them as Air Jordans
applied for a patent so no one could take his idea
"Suddenly the rubber business didn't seem so viable anymore." The word viable most closely means...
workable, feasible
incapable, unusable
steady, constant
temperamental, fickle
This pop-art painting by Andy Warhol is called...
"Converse Extra Special Value"
"I Love Sneakers!"
"Brazilian Miracle Gum"
"A Study of the Early Basketball Shoe"
When Charles Goodyear spilled rubber and sulfur on his stove, he began the discovery of a process called...
vulcanization
transformation
compensation
filing a patent
The thick band of rubber around the shoe's base to strengthen the bond is called a ...
plimsoll
vulcanization
sand shoe
waffle trainer
Sadly, Charles Goodyear did not make much money from his invention. What other honor was he awarded, though?
Goodyear Tire and Rubber was named for him.
A big NASCAR race is named for him.
There is a footrace in his honor every year.
He was made into a saint by Pope Pius.
Early tennis shoes became known as "sneakers" because....
you could sneak up on people while wearing them.
you could run really fast in them.
you could wear them on a sandy beach.
you could scare off snakes while wearing them.
The founder of Reebok was named...
Joseph William Foster
Charles Goodyear
Charles "Chuck" Taylor
Adi Dassler
The name of "Reebok" comes from...
Joseph William Foster's oldest kid
a type of African antelope
Charles "Chuck" Taylor
a type of arctic hare
Foster's Running Pumps were originally made for...
runners and wrestlers
beach-goers
volleyball players
boxers
Converse Rubber Corporation became one of the first companies to hire an athlete to promote their product. To promote Converse sneakers, they hired...
Charles "Chuck" Taylor
Michael Jordan
Jesse Owens
Muhammad Ali
Because of the famous endorsement, Converse sneakers are also known as...
"Chucks"
"Antelopes"
"Fraziers"
"Sambas"
The section with the bold-faced heading, "Family Feud: Sneaker Edition," is mostly about...
Adi and Rudi Dassler
Charles Taylor and Andy Warhol
Jesse Owens
Muhammad Ali and Joe Frazier
Jesse Owens did all of the following except...
beat up Muhammad Ali.
competed in the 1936 Olympics.
wore Adi Dassler's handmade spikes to compete.
won 4 gold medals.
When Adi and Rudi Dassler had a huge fight, Rudi went off to form his own company named...
Puma
Adidas
Nike
Keds
"It was a dicey marketing move--not only was it the first shoe endorsement by a black athlete, but Owens was competing in Hitler's Germany." The word dicey most closely means...
risky
safe
predictable
hostile
Adidas became the best-selling athletic shoe company with the help of these celebrity endorsements...
Muhammad Ali, Joe Frazier, Kareem Abdul-Jabbar, and Run-D.M.C.
Pelé and Tommie Smith
Walt "Clyde" Frazier and The New York Knicks
Frank Shorter and Jimmy Connors
Which two men participated in the 1971 "Fight of the Century"?
Joe Frazier and Muhammad Ali
Muhammad Ali and Mike Tyson
Joe Frazier and Rudi Dassler
Mike Tyson and Michael Jordan
What did Pelé do before a soccer game to bring attention to his Pumas?
bent over to fix his laces right before kick-off
threw his shoe at the goalie
made a special salute from the podium
ran a lap while swinging his shoes
The article calls Bill Bowerman's early running sneakers "franken-shoes". Why?
He tore apart different shoes and stitched them back together to make something new.
He only wore them on Halloween.
His favorite runner was named Frank.
He really liked monster colors on his sneakers.
Why did Bill Bowerman borrow his wife's waffle iron?
to make a lightweight, grid-like sole using polyurethane
to make waffles for her one Saturday morning
to make breakfast for Frank Shorter before the men's marathon
to sell waffles at the 1974 Wimbledon
In the early 1970s, most American runners would reach for their...
Nikes
Adidas
Pumas
Chucks
Encouraged by Jane Fonda's workout videos and Olivia Newton John's song, "Physical," which company decided to cash in on marketing to women in the 1980s?
Reebok
Nike
Adidas
Tiger Cortez
Why did the NBA commissioner David Stern ban Michael Jordan's shoes?
He felt they were too flashy.
They didn't match his uniform.
They allowed him to jump higher.
Kareem Abdul-Jabar didn't like them.
Who paid for Michael Jordan's $5,000 per game fine that he got for wearing Air Jordans?
Nike
David Stern
Michael Jordan
Charles Barkley
"With their German foes weakened, Nike and Reebok dueled for market dominance, wielding big-budget advertising campaigns and even bigger player endorsements." The word dueled most closely means...
fought
concentrated
compromised
injured
"Reebok finally reached the summit to become the market leader in 1987, but as more competitors began producing women's shoes, it lost its advantage." The word summit most closely means...
high point
low point
culmination
onset
Which company purchased Reebok in 2006?
Adidas
Nike
Puma
Converse
"These days, there's a shoe calibrated for optimal performance in every sport, from car racing to cricket." The word calibrated most closely means...
to plan something carefully so it has a precise use
to throw something together quickly
to fit something correctly after the fact
to change something without worrying about the consequences
(p.63) Which shoes reveal a secret Luigi jumping through a field of coins when you turn down the ankle panel?
Super Mario Bros. Converse
Nike G.I Joe Pack
Mickey Mouse Adidas
Back to the Future Nike MAG
What seems to be the main point of the section entitled "Footnotes"?
The sneaker industry is still growing by creating highly specialized shoes alongside the older classics.
People have a low need for new and innovative sneakers.
Most sneaker businesses are struggling in today's economy.
Customers only want highly specialized sneakers to fit only one sport.
