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WorksheetsCrisis Management Plan
Total questions: 12
Worksheet time: 34mins
A CRISIS MANAGEMENT PLAN (CMP) is a document that
outlines steps on how to deal with organization's profit margin
outlines an organization's social media policy and restrictions
outlines the processes an organization will use to respond to a critical situation that would negatively affect its overall performance
outlines the processes an organization will use to respond to a brand marketing plan and identity
What will be the first step in creating a CMP?
Creating list of response statements
Identify the crisis
Write a speech for a spokesperson
Monitor your organization performance
What are the potential online platforms that organizations could use to identify and monitor crisis? You may choose more than 1 answer.
Google News, Alerts and Trends
Random online profiles
Social Network Sites such as Facebook, Instagram and Twitter
Individual web browsing patterns
Public comments
Why do you need to brief internal stakeholders first when an organization is facing a crisis?
What are the criterias needed to be an organization's ideal spokesperson? You may choose more than 1 answer
confident
knowledgeable on the crisis
only knows how to speak in native language
speaks well
slow speaker
U.S. President Donald Trump walks out of a coronavirus press conference abruptly after telling CBS reporter Weijia Jiang to "ask China" in response to her question at a White House press conference.
View the clip in this link:
https://youtu.be/64rPzPYZa34
As a crisis spokesperson, what is your opinion on this matter?
In your PR crisis communications plan identify which messages will help transfer the negative to positive. In the previous press conference clip, which of the negative situation that you think could turn into positive achievement?
Hostility to Sympathy
Prejudice to Acceptance
Apathy to Interest
Ignorance to Knowledge
In your opinion, why do we need prepare 'nasty questions' before addressing the public on the crisis?
In your opinion which of the social network sites (SNS) that an organization required to identify a crisis and to reach the public for a crisis response? You may choose more than 1 answer
Snapchat
Tumblr
Does your home country provide a daily press conference regarding Covid19 for crisis updates?
Yes
No
What is the suggested time frame for ' The Golden Hour'
45 minutes
30 minutes
60 minutes
120 minutes
In your opinion, why is there a need to conduct an evaluation of crisis?
