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Worksheets4.7 International Marketing
Total questions: 12
Worksheet time: 6mins
What is a major risk of franchising for the brand owner?
A loss of control.
Royalty payments.
The franchise fee.
Rapid expansion is possible.
For a business to successfully pursue an international marketing strategy, which of the following needs to be present?
All employees need to understand the vision and mission of the business.
Understanding all stakeholders’ expectations.
Flexibility and understanding between internal stakeholders
An autocratic leader.
A firm once enjoyed a monopoly in its home country; however, due to globalization, its span and control have declined. Which of the following implication of globalization does the firm need to address?
Location decisions
Competition
Economies of scale
Diseconomies of scale
When businesses undergo expansion into overseas markets they can spread fixed costs over an increased output. This is also known as achieving (a) of scale.
Which of the following is NOT a characteristic of international franchising?
The franchisor provides the marketing and ensures quality standards
The franchisee is not allowed to use the trademark or concepts of the franchisor
The franchisee pays the franchisor royalties based on a percentage of the sales revenue
Expertise is shared by the franchisor
Which of the following is not a benefit to entering international markets?
Differences in demographics
Enhanced brand image
Diversification
Larger markets
Many multinational companies are aggressively marketing their products to poor consumers in rapidly developing countries. What is a reason for doing this?
Developing countries tend to have large populations.
As these countries develop, incomes and consumer spending will increase.
To increase sales revenue
Which region of the world is experiencing the highest rate of GDP growth?
Asia
Africa
North-America
Middle-east
A Pan-Global strategy involves:
Using the same marketing mix in every country.
Tailoring the marketing mix based on the target market.
Only advertising internationally.
Do what McDonald's does.
A global localisation strategy involves:
Tailoring the marketing mix to meet the needs of local consumers.
Doing what Ferrari does.
Producing products locally.
Which of the following companies uses a pan-global strategy.
Ferrari
McDonald's
Coca-Cola
The integration of cultures, markets and economies' is a definition for which key term?
(a)
