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WorksheetsOracle CX Marketing Responsys
Total questions: 70
Worksheet time: 2hrs 20mins
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)
Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)
Ensure that there are no Connect jobs updating the column to be deleted.
Ensure that there are no active campaigns referencing the column to be deleted.
Check to make sure there are no forms referencing the column.
Check to see whether the data column is being used by the customer for external analytics purposes.
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?
You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
Create the custom report and schedule it to be sent by email to the executive team every single day.
Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
Test out a new re-engagement email campaign by sending emails to lapsed or non engaged subscribers.
Send carefully planned content to highly engaged recipients.
Minimize complaints and bounces to establish a good reputation with each ISP.
In RPL, how do you reference a value in a data source?
project_name.field_name
data_source_alias.filed_name_alias
data_source.field_name
fieldname
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
Sent Date = August 1 to August 2, 2016
Sent Date = August 1, 2016
Interval Date = August 1, 2016 plus one day
Event Date = August 1, 2016
Live Date - August 1, 2016
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
The number of records in the supplemental table cannot exceed the total number of records in the profile list.
You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
In the SMS campaign message designer, you must enable link tracking for the campaign.
You must select a Responsys link table with the link names and URLs to be used in the SMS message.
You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
You must purchase Premium tracking in order to support link tracking in Responsys.
In the SMS campaign message designer, enable conversion tracking.
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
In the export wizards, under the Source section, select the option "Comma delimited".
In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
{FIRST_NAME} $
$ {FIRST_NAME}
{FIRST_NAME}
$FIRST_NAME
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
You need to create a new user specifically for Responsys from within the Salesforce.com application.
Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
You don't have the segment group feature enabled in the Account Administration settings.
You did not declare the fields used to define the segment groups in the Data section of the campaign
workbook.
You should have created a corresponding filter for each rule set to be used to identify the segment group.
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)
Recipient inbox is full, so the promotional email is rejected by the server.
Recipient selects a Reply-to unsubscribe in a promotional email.
Recipient registers a SPAM complaint for an email.
Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
Recipient deletes a promotional email from the inbox.
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
The purchase transaction is attributed to both email campaigns.
The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
Because the final purchase was made by a visit directly to the webpage, the purchase is considered a web transaction and no email attribution is registered.
The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
The campaign launch will error out when Responsys detects multiple matches with the CONTACT'S list from the ORDERS table.
When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should be changed to use different operators.
The rule set should be changed:
1. Rule 1: AMT_PURCHASES Greater than or equal to 100
2. Rule 2: AMT_PURCHASES Greater than or equal to 1000
3. Rule 3: AMT_PURCHASES Greater than or equal to 3000
Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:
1. Default Rule 0: AMT_PURCHASES Equals 0
Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
You are setting up an SFTP gateway to establish the connection between the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
The client should send only a public key to Oracle to apply to the SFTP data gateway server.
Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the client and the Responsys Platform.
Oracle must generate a public/private key pair for the client to establish the secure connection.
The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
<#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
<#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
<document="${//all content/. . /acme_marquee.htm}">
<$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
You must delete the first row of the file before performing the import. Your file must contain actual data only.
In the field mapper screen, select the "Columns Already Included" check box.
Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
In the import configuration, select the "First line contains column names" check box.
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
<br>
<td>
<div>
<dynamicregion>
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
Create the two separate exports and ensure they both have the Sent value in them.
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
The file to be imported should be located in the Connect data warehouse in Responsys.
The file to be imported should be on the SFTP server dedicated for Responsys.
The file to be imported should be located on your hard drive.
The file to be imported should be located on any cloud server.
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
Public
Secure
Master
Private
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
Use the Campaign Search feature.
Use the Campaign Debugger tool.
Use the Manage Campaign screen.
Look in each folder until you find the campaign.
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
Click the Render button.
Click the Version Test button.
Select Workbook > Test.
Click the Preview button, which has the eye icon on it.
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
PET_ID_
EMAIL_ADDRESS_
CUSTOMER_ID_
ADDRESS_
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
<#-- and -->
<<-- !~ -->
<comment> and </comment>
<!-- and -->
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
You can only order the rules in the top-down order in which Responsys will execute them.
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
Entry Tracking Variable
ORA Variable
Get Data Variable
Temporary Value Variable
Custom SQL Variable
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?
You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
You can only modify profile lists used for mobile campaigns through Connect uploads.
You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
?assign?
! assign
/assign/
<# assign>
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
Memo text - unlimited number of characters
Time stamp
Currency
Number
Binary string
You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
Search the list for the domain name of the competitor and select the block option for each user that is found.
Create a Non-Competitor Program using Program Designer.
In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
Periodically run the scrub utility and delete all email addresses from your competitor's domain.
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error:
"Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."
How should you correct this error?
The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
This is not possible, because only one RIID_ can be in a program at a time.
Entry Tracking Variable
This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
Custom Event
Custom SQL Variable
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
In Manage Campaigns, select 45 days for the end element.
In the Program Designer, configure 45 days for Auto-Close after launch.
In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
Create a calendar reminder and manually close the campaign.
How can you share a copy of a campaign with key stakeholders at live launch time?
Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
It is not possible to store an Entry Tracking variable in a PET table.
Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
Create an Import Supplemental Table job in Responsys for this file.
Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
What must you create in order for Responsys to be able to track clicks on links in a campaign?
Link List
Link Hashmap
Insight Link Report
Link Table
Insight Link Hashmap
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
You should test all links manually.
Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
In Program, you can use the Test tab because it will display any issues with links according to a campaign.
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
Navigate to the Workbook and click the Version Test button.
Navigate to the Version Test screen and click the Workbook button.
Navigate to the Workbook and click the Validate button.
Navigate to the Workbook and click the EMD button.
Which coding practice should you use when coding responsive design email messages?
Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
Use background images freely; they will just not display if not supported on some platforms.
Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
In which two situations should you republish a program after making a change or correction? (Choose two.)
You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
You modify one of the conditions in a filter being used in the program.
You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
You move a target timer from its original place before one event to after that event.
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
$CONTACTS.FNAME
#FNAME. CONTACTS
$ {CONTACTS.FNAME}
FNAME ($CONTACTS)
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
Entry Tracking Variable
Timer Event
Conditional Branchlet
Stage Gate
Data Switch
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
The column to be used as the table's primary key must be named something different in each profile list.
It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
Products that were purchased
Products added to a shopping cart, where no additional event takes place
Products that were browsed/viewed, where no additional event takes place
Search strings entered into a website more than twice
Pages that were marked as favorite
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
Import a private encryption key the customer created to be used when the export runs.
Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
Import a public encryption key the customer created to be used when the export runs.
Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
Substantial (5%) increase in click-through rates on last week's promotional campaign.
Recipients are forwarding your emails to everyone in their address books.
Your open rates have dropped somewhat since last month.
Hard bounce rates are 10% or higher.
The ISP is recording a high number of spam trap hits and complaint rates from recipients.
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
Measure = Responders, Event Date = 3 days
Measure = Single Clicks, Sent Date = 3 days
Measure = Unique Conversions, Event Date = 3 days
Measure = Responders, Interval = 3 days
Measure = Total Clicks, Interval = 3 days
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
action=last
tracking=first
tracking=once
action=single
action=once
