WorksheetsQuick Marketing Mix Check
Total questions: 21
Worksheet time: 13mins
Name
Class
Date
1.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
2.
What is a disadvantage of Television advertising?
a)
It reaches a wide audience
b)
You can differentiate different target markets
c)
It is expensive
3.
Demand-based pricing is determined
a)
by
using the wholesale cost of an item as the basis for the priced charged
b)
by
what competitors are charging for the same good
c)
by
how much the consumer is willing to pay for a product or service
4.
Personal contact with the customers is a form of
a)
telemarketing
b)
personal selling
5.
Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...
a)
promotional mix
b)
telemarketing
c)
personal selling
d)
sales promotion
6.
All of the following are low cost advertising methods EXCEPT
a)
word of mouth
b)
business cards
c)
flyers
d)
tv commercials
7.
What are certificates that entitle customers to cash discounts on goods or services?
a)
take-aways
b)
traffic builders
c)
premiums
d)
coupon
8.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?
a)
presentation
b)
product
c)
place
d)
promotion
9.
What does target market mean?
a)
the market that your product is in
b)
the consumers you want to buy your product
c)
those consumers who haven't bought your product
d)
the markets overseas
10.
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
a)
Geographic segmentation
b)
Benefit segmentation
c)
Occasion segmentation
d)
Demographic segmentation
11.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
12.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
13.
The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product
a)
Sell
b)
Price
c)
Product/Service Management
d)
Promotion
14.
Target customers can be
a)
grouped in interests
b)
grouped in religion
c)
grouped in income
d)
all of the above
15.
Packaging is part of what P?
a)
Product
b)
Place
c)
Promotion
d)
Price
16.
The marketing Mix has_________ elements.
a)
3
b)
2
c)
4
17.
The Marketing Mix can also be called____.
a)
4 P's
b)
4 C's
c)
2 M's
18.
Which strategy is not included within a businesses overall promotional mix?
a)
Advertising
b)
Sales promotions
c)
Direct marketing
d)
Creating a business plan
19.
Below the line promotion involves what activities?
a)
Television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets/flyers
b)
Sales promotions, competitions, sposnsorhip, press releases, money-off coupons and point of sale promotion.
20.
The best example of brand loyalty is
a)
when a consumer uses the same washing machine for many years
b)
when a consumer keeps buying products from the same producer
c)
is when a manufacturer uses the same name for its products
21.
All are important features of packaging for a breakfast cereal except that it must
a)
contain important health and contents information
b)
protect the cereal from being crushed whilst transported
c)
be eye-catching and attract the consumers to the product
d)
be able to be re-used by the manufacturer
100 %
