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WorksheetsConsumer Behaviour
Total questions: 15
Worksheet time: 5mins
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Consumer interest
Consumer attitude
Consumer behavior
Consumer perception
The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey
Need Recognition
Information Search
Evaluating Alternatives
Purchase Decision
ACCORDING TO McKINSEY,AMID THIS COVID-19 CRISIS,CONSUMERS TEND TO FOCUS MORE ON:
LUXARY ITEMS
BASIC NEEDS
REAL ESTATE
PHYSICAL SHOPPING
THE OUTBREAK OF THE CORONAVIRUS HAS:
UNPENDED LIFE AND BUSINESS IN UNIMAGINABLE WAYS
ONLY NEGATIVE EFFECT ON CONSUMER BEHAVIOR
ONLY POSITIVE EFFECT ON CONSUMER BEHAVIOR
NO EFFECT ON CONSUMER BEHAVIOR
COVID-19 is a health and economic crisis that has a sustainable impact on:
consumer attitudes
consumer preference
consumer buying decision
All of these
In certain dynamic industries such as fashion, food and personal care, the dominant influencing factor pertaining to buying behavior can be:
Personal View
Opinion
Reference Group
All of these
Consumer behaviour includes ______.
a field of study that focuses on consumer activities
search for information and actual purchase
an understanding of consumer thoughts, feelings and actions
All of these
Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior
Cognitive Dissonance
information search
enjoying the product
all the above
Which of the following is not part of the buyer decision proocess?
Information Search
Evaluation of Alternatives
Post Purchase Behavior
All of the other answers are part of the buyer decision process.
Which part of the buyer decision is most closely aligned with Maslow's hierarchy?
Purchase decision
Evaluation of alternatives
Need recognition
Post-purchase behavior
Which part of the buyer decision process is first?
Need recognition
Information search
Purchase decision
Evaluation of alternatives
Consumer satisfaction is necessary to achieve_________and_________.
Profits and employee satisfaction
Good word of mouth and repeat purchases
Good word of mouth and cognitive dissonance
Cognitive dissonance and repeat purchases
Reference Groups, Family, Roles and Status, including Factors ...
Cultural
Social
Psychological
Personal
Which communication channel provides rapid and efficient means of awareness-knowledge?
Interpersonal
Selective
Interactive
Mass media
