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WorksheetsUnit 3.3 Marketing mix: product
Total questions: 14
Worksheet time: 7mins
Name
Class
Date
1.
Which one of the following is a benefit of new product development?
a)
It is cheaper to develop a new products
b)
The latest technology can be a feature of the new product
c)
Customers will always prefer newly developed products
2.
Which of these products is an example of a consumer good?
a)
A bottle soap powder
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
3.
Which of these products is an example of a producer good?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
4.
Which of these products is an example of a consumer service?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
5.
Which of the following is an advantage of a business having a well-known brand name?
a)
It will not have to do any advertising.
b)
It can charge lower prices as a result of brand recognition
c)
It can produce low quality products and sell them
d)
It will have good consumer recognition of its products
6.
The best example of brand loyalty is
a)
when a consumer uses the same washing machine for many years
b)
when a consumer keeps buying products from the same producer
c)
is when a manufacturer uses the same name for its products
7.
All are important features of packaging for a breakfast cereal except that it must
a)
contain important health and contents information
b)
protect the cereal from being crushed whilst transported
c)
be eye-catching and attract the consumers to the product
d)
be able to be re-used by the manufacturer
8.
Which of the options places the stages of a typical product life cycle in the correct order?
a)
Growth, maturity, decline, introduction
b)
Introduction,maturity, growth, decline
c)
Introduction,decline, growth, maturity
d)
Introduction,growth, maturity, decline
9.
Which of the following definitions best explains the product life cycle?
a)
The length of time for consumers to use up all of a product
b)
The length of time a product stays on a market
c)
Stages of sales that a product passes through
d)
Length of time taken to make a new product
10.
Which choices is not an extension strategy that could be used to lengthen a product life cycle?
a)
The launch of a new product to replace the declining one
b)
A new design of an existing product
c)
The sale of the product in new markets e.g. other countries
d)
The re-launch of the product with a new advertising campaign
11.
Which one of the following products is likely to have the shortest product life cycle?
a)
A new design of washing machine
b)
A mathematics text book
c)
A new hit pop music CD
d)
A luxury branded ice-cream
12.
Which combination of price and promotion could be used for a product in decline?
a)
Raise the price and use an expensive advertising campaign
b)
Lower the price and tell consumers with an advertisement
c)
Raise the price and stop all advertising of the product
d)
Lower price & use promotion to tell people to buy product
13.
What are the roles of packaging?
a)
product protection
b)
information helps consumer
c)
promotional effect
d)
recyclable
e)
all of the above
14.
What are the benefits of developing new products?
a)
help create USP
b)
keep products up to date
c)
enter new market
d)
diversification
e)
all of the above
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