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WorksheetsMarketing Management
Total questions: 13
Worksheet time: 8mins
The ultimate aim of the marketing is to provide
More business to the company
More profit
More staff
More production
____________- recognizes that "Everything Matters" with marketing and that a broad, integrated perspective is often necessary.
The production concept
The product concept
The Holistic marketing concept
The selling concept
Value-added services’ means_________
Better value at a premium
Costlier services
Additional servises
No service included
A market survey is required for________
Deciding marketing strategies
Deciding product strategies
Deciding pricing strategies
All of these
Market Segmentation is useful for
Preferential marketing
Targeting existing client
Identifying prospects
Selling products
The target group for a car loan is________
All auto drivers
All auto dealers
All car owners
Any individual needing car
Direct marketing means
Advertisments
Banners
Selling at doorstep of cibsumers (face to face)
Selling by all staff
USP” in marketing means________
Unique selling practices
United sales persons
Unique selling proposition
Unique selling price
Market share means_____
Share market
Sensex
Market changes
Share of business among peer businesses
Of the 4P’s of marketing, 3 are product, place and promotion, which is the 4th P?
Price
Pricing
Purpose
Pride
Delivery channels means
Maternity wards
Handing over the products to the buyers
Place where products are made available to the buyers
All of these
Digital Marketing is similar to_______
Online marketing
Cold calling
Web designing
Market forecast
Which of the following is the best explanation of cause-related marketing?
Marketing performed by charitable organizations
Fundraising performed by charitable and social movement organizations
A partnership between a business and a charitable or social movement organization where each receives benefits from the relationship
marketing plan for its social causes
