NEW
Font size
WorksheetsSMM Unit 1
Total questions: 10
Worksheet time: 5mins
A need is something that is necessary for survival.
True
False
A want is something that is undesirable.
True
False
Which one of the following is a need?
A target market is defined as a particular group of consumers at which a
location is defined.
company should totally ignore.
product or service is aimed.
Customer Service Associate only serves.
Understanding our target market will help us to
understand the company's competitors.
more effectively connect with our customers.
be aware of the products that are available in our store.
allow insights to new products in the market.
Customers can be segmented using demographics and psychographics.
True
False
The Marketing Mix comprises of
Plan, Product, Price and Promotion
Protocol, Price, Place and Promotion
Product, Price, Place and Promotion
Product, Price, Place and Plot
Pre-packaged food is an example of
Intangible product
Semi-tangible product
Total intangible product
Tangible product
Which one of the following is NOT what businesses would make decisions on regarding price?
Special offers.
Price discounts.
Potential product to launch.
Payments by Credit.
Promotion refers to marketing communications.
True
False
