________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

Another term for the supply chain that suggests a sense and respond view of the market is ________.

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

Most producers today sell their goods directly to ________.

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

Producers benefit from using intermediaries because they ________.

Intermediaries play an important role in matching ________.

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

Which of the following is NOT a key function that intermediaries play in completing transactions?

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

In a(n) ________ channel, the same member both produces and distributes a product or service.

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.

At minimum, a marketing channel consists of a producer and a(n) ________.

To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.

Which of the following is an example of a complete business-to-business channel?

All of the institutions in a channel are connected by flows, including physical flow, flow of ownership, payment flow, information flow, and ________ flow.

A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals.

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n) ________ in the channel.

Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards. Joanie is experiencing ________.

________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel.

Historically, ________ have lacked the leadership to assign member roles and manage conflict.

A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.

A channel consisting of one or more separate producers, wholesalers, or retailers that seek to maximize their own profit-even at the expense of profits for the channel as a whole-is a(n) ________.

An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.

A corporate VMS has the advantage of controlling the entire distribution chain through ________.

Which of the following are the three major types of vertical marketing systems?

A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through ________.

The most common type of contractual relationship in business is the ________.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

In a ________, two or more companies at one level join together to develop a new marketing opportunity.

Which of the following is an example of a manufacturer-sponsored retailer franchise system?

When McDonald's offers its products inside of a Walmart store, it is using a(n) ________.

As marketing manager for Globe Imports and Exports, you want to start reaping the benefits of a multichannel distribution system. You will likely enjoy all of the following EXCEPT which one?

Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system?

Due in a large part to advances in technology, ________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers, or radically new types of channel intermediaries are emerging to displace traditional ones.

The four major steps of designing a channel system are analyzing consumer needs, setting channel objectives, ________, and evaluating the alternatives.

Which of the following should be the first step in designing a marketing channel?

To increase a channel's service level, the channel must provide a greater assortment of products, more add-on services, or ________.

Companies should state their channel objectives in terms of targeted levels of ________.

When a company is identifying its major channel alternatives, it should consider its choices in terms of ________ of intermediaries.

Which product will most likely be intensively distributed?

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.

An intensive distribution strategy is most suitable for which consumer product category?

Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to ________ distribution.

Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?

When establishing the responsibilities of channel members, the producer establishes a list price, sets discounts for intermediaries, and defines each channel member's ________.

When a company compares the likely sales, costs, and profitability of different channel alternatives, it is using ________ criteria to evaluate its channel options.

It is most common for international marketers to ________ their channel strategies for each country.

China and India each contain more than one billion people. However, companies can access only a small percentage of these potential markets due to ________.

A company should think of its intermediaries as both its ________ and ________.

Most companies practice strong PRM to forge long-term relationships with channel members. What does PRM stand for?

Caterpillar, the famous heavy equipment manufacturer, has a reputation for working in harmony with its worldwide distribution network of independent dealers. Caterpillar has shared its successes with its dealers and protected its dealers during difficult economic times. This is an example of ________.

Sometimes a seller requires its dealers to abstain from handling competitors' products in an arrangement called ________.

Exclusive dealing is legal as long as it does not ________ or tend to create a monopoly and as long as both parties enter into the agreement ________.

A producer of a strong brand that agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line is using ________.

Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is NOT included in this process?

Marketing logistics involves which of the following distribution flows?

________ logistics controls the movement of products from points of production to consumers.

________ logistics concerns the methods consumers use to send products to a producer for return or repair.

Which of the following is NOT an area of responsibility for a logistics manager?

Which of the following innovations has created opportunities for significant gains in distribution efficiency?

The goal of marketing logistics should be to provide a ________ level of customer service at the least cost.

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

Through the use of ________, or "smart tag" technology, a company is able to locate a product's exact position within the supply chain.

Which of the following transportation modes is used for digital products?

In the proper order, identify the correct terms for these intermodal transportation combinations: rail and truck, water and truck, water and rail.

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers, thereby saving time and money.

Lancaster Box Company wants to provide better customer service while trimming distribution costs through teamwork, both inside the company and among all the marketing channel organizations. Lancaster Box is thinking of ________.

Which of the following best states the goal of integrated supply chain management?

When Home Depot allows key suppliers to use its stores as a testing ground for new merchandising programs, it is conducting a(n) ________.

Today, a growing number of firms now outsource some or all of their logistics to ________.

UPS Supply Chain Solutions, which handles all of its clients' "grunt work" associated with logistics, is an example of ________.

Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Which of the following is NOT a marketing intermediary?

Which of the following is the best example of a direct channel?

Steve's Physco Skates sells its products to Walmart, who then sells them to the consumer. This is an example of a(n) ________.

When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a ________ conflict.

Staples Office Supply opened an online store that created competition with many of its dealers. The corporate office created a(n) ________ conflict.

Which of the following is an example of horizontal channel conflict?

Which of the following is an example of a multichannel distribution system?

Blockbuster offers DVD rentals through its Total Access online rental service and through its bricks-and-mortar stores. This is an example of a(n)________

When Netflix began delivering DVDs directly to customers through the mail instead of using a brick-and-mortar system, Netflix was following the trend of ________.

Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution.

Which product will most likely be exclusively distributed?

Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution.

Max Samuelson is a high-end fashion designer who markets his clothing lines through a limited number of highly reputable retailers. Max uses ________.

Fresh Direct, an online grocer delivering to homes and offices in and around New York City, recently switched its entire fleet to biodiesel trucks. These trucks run on used cooking oil rather than gas, drastically reducing the company's carbon dioxide footprint. Fresh Direct has developed a(n) ________.

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world. Speed of delivery to distant markets is a must. Management should consider using ________ as its main carrier.

Grayville Rock and Gravel, located in a seaport town, sells rock, gravel, and sand to local markets. It has just been awarded a contract with a company 500 miles down the coast. Management should consider switching from truck to ________ transport.

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California where it was grown to markets in Nevada?

Which type of vertical marketing system (VMS) gives an organization more control over both production and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

Why is it important for manufacturers to be sensitive to the needs of their dealers?

What type of utility does warehousing provide to consumers by holding onto products until consumers need them?

A manufacturer that uses a third-party logistics provider to fulfill all of its logistics need is using a(n) ________.

Which of the following is one of Miller Meat Company's upstream partners?

Management at a chain of Indiana grocery stores with a long history of purchasing products from Miller Meat is unhappy with the timing of deliveries. In fact, the grocery store's management is considering switching to another meat supplier who will delivery more frequently. This is an example of a(n) ________ conflict.

In using air transportation and then expedited truck carriers to deliver specialty items to customers outside of a designated delivery range, Miller Meats is using ________.