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Ch. 1 Marketing Intro Terms

Total questions: 18

Worksheet time: 9mins

Name
Class
Date
1.

The activity or profession of producing advertisements for commercial products or services.

a)

Advertising

b)

Marketing

2.

The action or process of keeping financial accounts.

a)

Accounting

b)

Finance

3.

Individuals who purchase products and services to satisfy needs.

a)

Consumers

b)

Market

4.

The action or process of supplying goods to stores and other businesses that sell to consumers.

a)

Distribution

b)

Selling

5.

Moral rules or principles that guide individuals and businesses.

a)

Management

b)

Ethics

6.

The management of large amounts of money, especially by governments or large companies.

a)

Management

b)

Finance

7.

The process of dealing with or controlling things/people.

a)

Management

b)

Operations

8.

A unique group of prospective customers a business wants to serve, as well as their locations.

a)

Market

b)

Distribution

9.

The action or business of promoting and selling products or services.

a)

Advertising

b)

Marketing

10.

Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service.

a)

Marketing concept

b)

Ethics

11.

The combination of marketing actions often referred to as product, price, place, and promotion (the 4 Ps).

a)

Marketing concept

b)

Marketing mix

12.

The ongoing activities designed to support the primary function of a business and keep it operating efficiently.

a)

Operations

b)

Accounting

13.

The amount customers pay and the methods of increasing the value of products to customers.

a)

Price

b)

Production

14.

Anything offered to a market by the business to satisfy customer needs, including physical products, services, and ideas.

a)

Product

b)

Service

15.

The business function that creates or obtains product services for sale.

a)

Production

b)

Management

16.

The methods used and information communicated to encourage customers to purchase and to increase their satisfaction.

a)

Promotion

b)

Marketing

17.

An activity that is intangible, exchanged directly between producer and consumer, and consumed at the time of production.

a)

Product

b)

Service

18.

How many functions of marketing are there?

a)

4

b)

7

c)

8

d)

10