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WorksheetsCh. 1 Marketing Intro Terms
Total questions: 18
Worksheet time: 9mins
The activity or profession of producing advertisements for commercial products or services.
Advertising
Marketing
The action or process of keeping financial accounts.
Accounting
Finance
Individuals who purchase products and services to satisfy needs.
Consumers
Market
The action or process of supplying goods to stores and other businesses that sell to consumers.
Distribution
Selling
Moral rules or principles that guide individuals and businesses.
Management
Ethics
The management of large amounts of money, especially by governments or large companies.
Management
Finance
The process of dealing with or controlling things/people.
Management
Operations
A unique group of prospective customers a business wants to serve, as well as their locations.
Market
Distribution
The action or business of promoting and selling products or services.
Advertising
Marketing
Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service.
Marketing concept
Ethics
The combination of marketing actions often referred to as product, price, place, and promotion (the 4 Ps).
Marketing concept
Marketing mix
The ongoing activities designed to support the primary function of a business and keep it operating efficiently.
Operations
Accounting
The amount customers pay and the methods of increasing the value of products to customers.
Price
Production
Anything offered to a market by the business to satisfy customer needs, including physical products, services, and ideas.
Product
Service
The business function that creates or obtains product services for sale.
Production
Management
The methods used and information communicated to encourage customers to purchase and to increase their satisfaction.
Promotion
Marketing
An activity that is intangible, exchanged directly between producer and consumer, and consumed at the time of production.
Product
Service
How many functions of marketing are there?
4
7
8
10
