WorksheetsMarketing Environment
Total questions: 10
Worksheet time: 5mins
The ______________________ consists of the actors and forces outside marketing
that affect marketing management’s ability to develop and maintain successful
relationships with its target customers.
marketing organization
marketing system
marketing network
marketing environment
Which of the following is a force that does NOT affect the Microenvironment?
The company
The Suppliers and Intermediaries
Customers
The economic environment
The actors close to the company that affect its ability to serve the customers are part of
the Microenvironment
the Macroenvironment
Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of
the Microenvironment
the Macroenvironment
Choose the concept for the following definition:
The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.
The Company
The Suppliers
The Customers
The Competitors
Firms that provide the resources needed by the company to produce goods or offer services are
the company
the suppliers
the competitors
Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.
the competitors
the Intermediaries
the publics
Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
Publics
Suppliers
Competitors
Customers
___ refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.
Economic environment
Technological environment
Natural environment
Cultural environment
STEP includes
Strengths, Technology, Effectiveness, and Price.
Strengths, Technical Ability, Energy, Power.
Socio-Cultural, Technological, Economic, and Political.
Style, Trying, Effort, and Presentation.
