WorksheetsMarketing Orientation
Total questions: 10
Worksheet time: 8mins
Which of the following is NOT one of the four philosophies of marketing?
Production orientation
Societal marketing orientation
Sales orientation
Promotion orientation
Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:
Sales Orientation
Societal Marketing Orientation
Marketing Orientation
Production Orientation
Which of the following is NOT consistent with a manager having a marketing orientation?
Inventory levels are set with customer requirements and costs in mind
Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
Focus of advertising is on product features and how products are made
Packaging is designed for customer convenience and as a selling tool
In a ___________________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
Marketing
Production
Production
Selling
Organizations in a _______________ mobilize their resources toward selling, advertising and other promotional efforts.
Sales orientation
Marketing orientation
Product orientation
Production orientation
Which of the following elements is specifically related to a societal orientation?
Earning a profit
Total quality management
Concern for ethical behaviour.
Defining clear objectives.
Which of the following orientation emphasizes on product's benefits to the customer rather than product attributes?
Product
Production
Sales
Market
Products which are usually purchased due to adversity and high promotional back up rather than desire are called as:
Sought goods
Unique goods
Unsought goods
Preferred goods
Which of the following is not part of the marketing concept?
Customer needs
Integrated marketing
Profits through customer satisfaction
Profits through sales volume
The five alternative concepts under which organizations design and carry out their marketing strategies consists of which of the following?
The production, selling, marketing, societal marketing concepts, supplier needs
The production, product, selling, marketing, societal marketing concepts
Brand extensions, profits through sales volume, supplier needs, product, selling
None of the above
