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WorksheetsProduct & Brand Management - Quiz 1
Total questions: 20
Worksheet time: 5mins
Effective product or service management help business to perform which action
To Barter
To Compete
To Prospect
To Recruit
What is the most important parameter of category attractiveness
Company, Competition, Customer
Market, Customer, Competition
Segmentation, Targeting, Positioning
Company, Competitor, New Entrant
At the stage of growth in category attractiveness which quadrant of BCG Matrix plays the most important role
Cash Cows
Star
Question Mark
Dog
The brand of a specific product.
Product Brand
Generic Brand
Brand
Private Brand
Series of advertisements with a similar look and feel on a specific product, service or brand
Advertising Campaign
Commercial Advertising
Product Specific Advertising
Bookmark
Product management involves Planning, obtaining, developing and executing in response to which possibility?
Competitors only
Government Regulations
Government Regulations
Market Opportunities
What is need-satisfying ability of a product.
Corporate Brand
Benefits
Targeting
Positioning
The least profitable stage of the Product Life Cycle is
Growth
Decline
Maturity
Introduction
Which kind of non-traditional product life cycle is this?
Cycle - Recycle
Growth - Slump - Maturity
Style, Fashion, Fad
Seasonal
What happens during the Maturity stage of the Product Life Cycle?
Sales are at their highest but business is increasing at the lowest rate
Competitors have entered the market
The market may be saturated, slowing the growth of sales
All of the Above
Which of the following is true about product differentiation?
More differentiation leads to converging prices.
More differentiation means products are more substitute for each segment
More differentiation leads to greater differences in price.
Differentiation lowers firm profits.
Which market share has the greatest level of product differentiation?
Perfect Competition
Oligopoly
Monopoly
Monopolistic Competition
What are the 3 categories of differentiation?
Product, Process, & Content
Technology, Content, Process
Time, Difficulty, & Process
Environment, Product, & Material
________ is the set of actual and potential buyers of a product.
An Audience
A Group
A Segment
A Market
Many companies utilize rigorous product development processes to?
To be the best unbeatable product in the market
High costs of development and high risk of failure
In order to spread risk across all areas of corporate action
Guarantee the success of new product launches
All of these are considered as marketing channels, EXCEPT??
Insurance Agents
Retailers
Distributors
Customers
The "Macro" factors are used to evaluate ...
The dark and mysterious ways of life
Uncontrollable and external factors.
Life in General
A Company
What aspect of the marketing environment do the PEST factors represent?
Internal environment, employees, assets and structure
The macro or external environment
The micro or competitive environment
The micro or Internal Environment
What is Place in the Marketing Mix?
When a Product is Sold in a Convenient Place to Buy
Where the Customers who Buy the Product are Located
Where a Business is Located
If we were considering sociocultural factors in marketing, what would we be thinking of?
Outside economic issues that can affect a business
Technological issues affecting how to get our product out
Government regulations and legal issues
The demographic and cultural aspects of society
