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WorksheetsConsumer Influences
Total questions: 16
Worksheet time: 9mins
Which department of a business is more likely to research and analyse consumer behaviour?
Finance
Operations
Marketing
Human Resources
Which of the following factors influence consumer choice?
Psychological, Sociocultural, economic, government
Psychopath, Sociocultural, economic, government
Consumer laws, ethics, government
Intermediate markets
Maslow's hierarchy of needs illustrates which psychological factor that influences consumers?
Perception
Learning
Attitudes
Motivation
Which marketing elements can influence a consumer's perception of a product or service?
Branding
Price
Distribution strategy
All of the above
Which of the following is NOT a method of learning about a product?
Taste-testing and point of sale displays
Product reviews
Changing consumer perception
Word of Mouth
A marketing department will study customer personality and self-image.
True
False
With reference to Maslow's hierarchy of needs, identify a product that would align to the physiological needs stage:
(a)
With reference to Maslow's hierarchy of needs, identify a product that would align to the Safety needs stage:
(a)
Socio-cultural factors affecting consumer choice
Family
Social class
Reference groups
All of the above
Which of the following is not related to economic factors affecting consumer spending?
Peaks
Regulation
Recession
Prosperity
Governments play a role in influencing consumer decisions
True
False
A consumer's decision to buy up-market clothing brands would be influenced by
Culture
Personality and self-image
Government policy
a period of economic growth
The government has increase the Goods and Services Tax. What policy is this an example of?
Economic
Microeconomic reform
Industry reform
Fiscal
Which of the following is NOT a psychological factor influencing a consumer
Perception
Attitude
Peer group
Motivation
Which of the following is NOT an example of a sociocultural factor influencing a consumer?
Social class
Family
Learning
Peer group
Which of the following is correct in terms of the economic cycle?
Boom or peak: high unemployment, rising incomes, optimism
Boom or peak: high employment, rising incomes, optimism
Recession: high unemployment, rising incomes, optimism
Recession: high employment, rising incomes, optimism
