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WorksheetsMarketing Management
Total questions: 31
Worksheet time: 10mins
Marketing management is ________.
managing the marketing process
monitoring the profitability of the company’s products and services
the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
developing marketing strategies to move the company forward
Good marketing is no accident, but a result of careful planning and ______________.
strategies
research
selling
execution
Which of the following is the elements of marketing?
Needs and Wants
Creating a Market Offering
Customer Value
All of the above
Many people want a Mercedes, only a few are able to buy. This is an example of ______________ .
Need
Want
Demand
Status
Needs of _________ are being focused in Marketing.
answer choices
Customer
Marketer
Consumer
Seller
This marketing philosophy focuses on persuading and convincing customers to buy the Products.
Production
Product
Selling
Marketing
Ajay calls his friend Akash and requests him to sell one of his paintings to Rama’s mother. In this transaction who is the marketer?
Ajay
Akash
None
Both
Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
Science
Art
Science and Art
None of the Above
Which concept of marketing emphasis on availability and affordability of the product –
selling
production
product
marketing
Needs of _________ are being focused in Marketing.
Customer
producer
Retailer
Consumer
What are the four stages in the product life cycle?
Introduction, Growth, Climax, Decline
Start, Growth, Decline, Retire
Introduction, Growth, Maturity, Decline
Conceptualisation, Introduction, Maturity, Decline
Relationship marketing means
Selling to relatives
Selling by relatives
After sale service
Cross selling
None of these
One of the following is the correct definition of marketing used by the Chartered Institute of Marketing and the others are fundamentally flawed. Which one is correct?
The selling process which results from the identification and anticipation of customer requirements.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
An accounting process of minimizing costs and maximizing revenues.
The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers.
Which of the following is NOT usually defined as an element of the marketing mix?
Product
People
Place
Profit
The term ‘market’ may be understood in which of the following contexts?
Geographical area covered
Type of buyers
Quantity of good transacted
All of the above
According to the modern marketing concept, which of the following statements is true?
It refers to the group of people who do not have the ability but willingness to buy a particular product.
It refers to only the set of people who have the purchasing power to buy a particular product.
It refers to the set of actual and potential buyers for a product.
It refers only to the people who show interest in a particular product.
Hindustan Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.
Product Concept
Production Concept
Marketing Concept
Societal Marketing Concept
In order to promote the habit of health and hygiene among weaker sections of the society, Home Products has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.
Product Concept
Production Concept
Marketing Concept
Societal Marketing Concept
Pragati has chalked out an action plan in order to increase her company's market share in the international market by 20% in the next one year. The action plan contains the details about how the production levels will be increased, promotional activities will be carried out and so on. Identify the type of marketing function being described in the given lines.
Marketing Research
Marketing Planning
Product Designing and Development
Packaging and Labelling
Which of the following can be marketed?
Kerala Tourism persuading people to visit Kerala for health tourism.
Red Cross society persuading to donate blood.
Political parties persuading to vote for a particular candidate.
All of the above
This P is not a part of the 7Ps of marketing mix?
Promotion
People
Process
Purpose
USP is defined as . . . .
Unique Selling Price
Unique Sales Preposition
Unique Selling Preposition
Unique Strategic Preposition
___________ is a plan for determining which products a business will manufacture or stock.
4 P's
Promotional Mix Strategy
Product Mix Strategy
Marketing Strategy
Which of the choices does NOT happen in the growth stage?
Product quality is maintained and additional features and support services may be added.
Pricing is maintained as the company enjoys increasing demand with little competition
Product features may be enhanced to differentiate the product from that of competitors.
Distribution channels are added as demand increases and customers accept the product.
Age, gender, marital status, ethnic background & occupation are statistics often referred to as ?
Target Market
Demographics
Psychographics
Groups
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
packaging
branding
labeling
none of the above
Magazines and pastries are examples of ____________ products.
a) Convenience
b) Shopping
c) Specialty
d) All the above
Relationship marketing means
Selling to relatives
Selling by relatives
After sale service
Cross selling
None of these
Type of products which cannot be sold without technical knowledge –
Durable
Industrial
Convenience
none of above
New-to-the-world products are ________.
low-cost products designed to obtain an edge in highly competitive markets
new product enhancements that supplement established products
new versions of an existing product that has been less successful
new products that create an entirely new market
