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WorksheetsWAR OF THE MASTERS - EPISODE 5
Total questions: 20
Worksheet time: 3mins
The digital rights of which movie was recently sold to an OTT platform for a staggering sum of INR 125 crore?
Sadak 2
Khuda Haafiz
Laxmi Bomb
Gunjan Saxena
The movie Ghoomketu released on an OTT platform very recently, which of these directors was in an important role?
Anurag Kashyap
Mukesh Chhabra
Avinash Arun
Prosit Roy
The Indian Express ranked which of the following film/series as best Hindi film/series of 2020?
Mirzapur
Aarya
Pataal Lok
Mentalhood
How many OTT platforms are there in India?
25
30
35
40
What is the full form of OTT?
Over the top
Over the terrace
Over the tea
Over the television
One strength of using mobiles in a media plan is that they
Are efficient on slower networks
Allow a social peer group to spread an idea quickly
Are more important than TV as a medium
Have short and fleeting messages
The funnel metaphor in the consumer decision-making process is fading because
It fails to account for consumer engagement in digital media.
It fails to account for brand awareness.
It fails to account for consumers at the wide end of the funnel.
It fails to account for paid-media push marketing.
Which of the following is an online advertising method through which advertisers attempt to drive traffic to Internet sites by increasing the visibility of a website or a web page to users of a web search engine?
SEO
CPC
CPM
BANNER
In the month of July, there was a spike in traffic for Netflix by what fraction?
1/2
1/3
1/4
1/5
Around when did the term “ digital media” rapidly accelerate?
1980s
1990s
2000s
2010s
By the year 2023, The total number of cellular IoT connections are anticipated to reach
1 billion
2.7 billion
3.4 billion
6 billion
Which enterprise software giant has been reportedly entered the bidding for the popular video social-networking site - Tiktok?
Salesforce
Oracle
SAP
Tata Consultancy Services
Which of the following is a type of pay television or webcast service by which a viewer can purchase events to view via private telecast
Pay-per-view
Live show
Video On Demand
AVOD
Which of the following is the largest OTT platform in India?
Netflix
Voot
ALT Balaji
Disney+ Hotstar
It is defined as the potential tiring of consumers of signing up for an increasing number of subscription businesses.
Subscription Trauma
OTT Syndrome
Subscription Fatigue
OTT Miasma
What is the average attention span of a human being right now?
07 Seconds
08 Seconds
09 Seconds
10 Seconds
What is the full form of GDPR?
General Data Protection Rights
General Data Privacy Regulation
General Data Protection Regulation
General Data Privacy Rights
How much does Apple charge Amazon on customer subscriptions for Amazon Prime Video app via the apple app store?
30 %
20%
15%
10%
Facebook Stories are on par in terms of engagement with Instagram stories with approximately how many daily users?
450 million
500 million
550 million
600 million
Which platform recently introduced landscape videos?
Tiktok
Facebook Videos
Snapchat
IGTV
