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WorksheetsSegmenting and Targeting
Total questions: 15
Worksheet time: 8mins
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household Income
Race
Political preference
When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in ________.
occasion segmenting
local marketing
market diversification
market targeting
________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.
Benefit
Occasion
Geographic
Demographic
Psychographic
Classifying consumers according to their age and marital status is an example of _____________ segmentation
Geographic
Behavioural
Psychographic
Demographic
Classifying consumers according to their purchasing habits is an example of _____________ segmentation.
Behavioural
Geographic
Psychographic
Demographic
Positioning is the process of:
Putting the product in the right place in the customer's mind.
Putting the product in the right shops.
Creating the right relationship with suppliers and retailers.
Putting the product in the right place within a retail store.
Businesses have various objectives when it comes to Marketing Communications. Which one is NOT one of these objectives?
Persuading
Inducing Action
Service
Informing
A BRAND is one or more of the following: Term, Sign, Symbol, Logo, etc
False
True
Which explanation describes Brand Recall?
A deeper form of awareness
A superficial level of awareness
The use of colour in packaging can communicate various cognitive and emotional meanings to prospective buyers?
False
True
Psychographic Targeting refers to consumer lifestyles and is difficult to gain information on?
False
True
BONUS QUESTION: S.M.A.R.T. stands for Specific, Measurable, Attainable, Rational, and Time-Bound?
True
False
BONUS QUESTION: The Hierarchy of Marcom Effects has 6 steps, and it is the marketers job to take the consumers through these 6 steps?
False
True
