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WorksheetsWeek 4 - Marketing Management 3HCE3
Total questions: 10
Worksheet time: 10mins
Market targeting is evaluating each market segment's attractiveness and selecting one or more segments to enter.
True
False
There are 3 major positioning errors.
Superpositioning
Underpositioning
Overpositioning
Direct Positioning
Confused Positioning
Product positioning against another product class is a market segmentation strategy.
True
False
Competitive advantage is not important in any business.
True
False
A company can differentiate itself in the following aspects to gain competitive advantage: (select all possible answers)
Physical fitness
Service
Location
Image
Micromarketing means tailored products and marketing programs to suit the tastes of specific individuals and locations.
True
False
There are 3 factors in evaluating the market segment.
Segment friendliness
Segment size and growth
Customer resources
Segment structural attractiveness
Company objectives and resources
There are 6 different ways of selecting market segments.
True
False
The emerging markets are: (select all possible answers)
Youth
Senior Citizen
MOUSE
MICE
Family
My reaction after reading week 4 lesson and answering Quizziz.
I am happy because I learned something new.
I am confuse and I have questions next meeting.
I am sad because I got low score in Quizziz.
No Reaction; NR; Deadmatology.
