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Agri Marketing 1

Total questions: 20

Worksheet time: 9mins

Name
Class
Date
1.

The producer/farmer/cultivator, pre-harvest contractor, itinerary merchants, transport agents.

a)

Primary market

b)

Secondary

c)

Tertiary

2.

Human activity directed at satisfying needs and wants through exchange processes

a)

marketing

b)

economics

c)

agriculture

d)

social science

3.

Includes all the activities associated with agricultural production and with food, feed, and fiber assembly, processing, and distribution to final consumers, including analyses of consumer’s needs, motivations, and purchasing and consumption behavior.

a)

farming

b)

gardening

c)

agricultural marketing

d)

processing

4.

The process of segregating the huge amount produce into different categories on the basis of variety, quality, size, etc. This can help to establish standards for those produce.

a)

concentgration

b)

packaging

c)

grading

d)

warehousing

5.

The last function performed in all marketing is distribution of products from the place of warehouse to retail outlet for final consumption.

a)

warehousing

b)

grading

c)

sorting

d)

distribution

6.

Factors that cannot be controlled (political and legal, economic, law and regulation, social & culture, technologies, & demographic).

a)

Environmental

b)

consumer

c)

marketing mix

d)

internal

7.

Financial agents and processing agents are involved in secondary market in addition to primary market functionaries.

a)

primary

b)

secondary

c)

tertiary

8.

Commercial analyst and shipping agents are also involved in this market stage.al, based on technical and economic considerations, and includes pre- and post-harvest operations,

a)

primary

b)

secondary

c)

tertiary

9.

Process of producing goods such as crops and livestock.

a)

marketing

b)

agriculture

c)

buisness development

10.

Marketing of fertilizer, pesticides and others.

a)

Input marketing

b)

product marketing

c)

agricultural marketing

d)

agricultural supply dealership

11.

Deals with the marketing of agricultural outcome products.

a)

input marketing

b)

product marketing

c)

distribution

12.

The following are role of agricultural marketing except:

a)

increase in the supply of agricultural commodities

b)

increase in income levels

c)

changes in the degree of government intervention in agricultural market

d)

increase in export

e)

farming for home consumption

13.

Improving agriculture is tantamount to industrialization.

a)

true

b)

false

14.

The transportation function adds _________ to products by shifting them to a place of need from the place of plenty.


SHOW ANSWER

a)

Place utility

b)

form utility

c)

time utility

d)

Possession utility

15.

The storage function adds _________ to the products by making them available at the time when they are needed.

a)

place utility

b)

form utility

c)

time utility

d)

posession utility

16.

The word market originated from the latin word

a)

agora

b)

maractus

c)

mercado

d)

none

17.

In the broadest sense, means activities aimed at the use of natural resources for human welfare

a)

management

b)

marketing

c)

agriculture

d)

economics

18.

New technology in agriculture refers to

a)

farm mechanization

b)

innovation in farming

c)

high value commercial crops

d)

drip irrigation

e)

all of these

19.

During the pandemic, this industry is the lone survivor and not affected by lockdown.

a)

government

b)

agriculture

c)

tourism

d)

retail business

20.

Discuss the importance of agriculture in economic development.

4 lines