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Worksheets10 BS Mid Sem 1 Review 2122
Total questions: 20
Worksheet time: 10mins
It is a part of a market that contains a group of buyers with similar buying habits.
Market
Market segment
Mass market
Market segmentation
Which is NOT part of the group?
Gender
Age
Birthdays
Location
Which is NOT part of the group?
Retain more customers
Gain share of the market segment
Enhanced profits for the business
Lacks opportunities for growth
Which is NOT an issue when segmenting a market?
Lack of data
difficulty in predicting consumer behaviour
hard to reach customer segments once identified
target marketing communications
It ignores segmentation and seeks to appeal to all of the customers within different segments.
Niche marketing
Mass marketing
Marketing
Market segmentation
Which does NOT belong to the group?
knowledge
application
evaluation
communication
It refers to a management process of anticipating, understanding and satisfying customer needs at a profit.
Market segmentation
Marketing
Mass marketing
Niche marketing
Which is NOT a role of marketing?
Identify customer needs
Maintain customer loyalty
Anticipate changes in customer needs
Business expansion
It refers to the capacity of the company to use its own resources to advertise its products to the customers.
Middle Line
Above the line
Below the line
Within the line
Which is NOT part of the group?
Celebrity endorsement
Price reduction
Point of sale
Competition
Which is NOT part of the group?
Line graph
Pie chart
Tables
Pictograms
Which is NOT part of the PLC (Product Life Cycle)?
Naturalization
Maturity
Introduction
Decline
Which is an element of 'Marketing Mix'?
Position
Promotion
Paradigm
Perspective
Which is NOT part of the group?
USP
PLC
Brand
Point of Sale
Which is NOT part of the group?
Scarcity
Marketing
Opportunity cost
Effective demand
True or False. Saturation Phase has been reached if a number of other businesses are also offering same product as yours.
True
False
Which of the following DOES NOT belong to the group?
Jack Ma
Steve Jobs
Donald Trump
Barrack Obama
Nokia decided to shut down.
Introduction phase
Maturity phase
Decline phase
Growth phase
Which is NOT part of the group?
Risk taker
Innovative
Result-driven
Impatient
Sales of the company is at its peak.
Introduction phase
Maturity phase
Saturation phase
Growth phase
