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WorksheetsMarketing Environment
Total questions: 10
Worksheet time: 5mins
Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers
Marketing Environment
Macroenvironment
Microenvironment
Management Environment
What microenvironmental element can affect sales in the short run and damage customer satisfaction in the long run if not properly communicated regarding raw materials?
Competitors
Suppliers
Publics
Company
This is an example of a Marketing Intermediary that helps the company stock to move goods from one place to another.
Reseller
Physical distribution firms
Marketing services agencies
Financial intermediaries
Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
Customers
Shareholders
Publics
Clients
Consists of individuals and households that buy goods and services for personal consumption.
Consumer Markets
Business Markets
Government Markets
International Markets
Broader forces that affect the actors in the microenvironment
Marketing Environment
Marcoenvironment
Macroinvolvement
Macroenvironment
The changing age structure population.
Natural Environment
Economic Environment
Demographic Environment
Political Environment
Changes in Secondary beliefs.
Political Environment
Cultural Environment
Natural Environment
Demographic Environment
Select all that applies.
The reasons why business legislation has been enacted.
protect the company
protect the government
protect the consumers
protect the interest of society
Developing strategies and practices that create a world economy that the planet can support indefinitely
(a)
