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marketing

Total questions: 17

Worksheet time: 7mins

Name
Class
Date
1.

Any goods and services a business sells

a)

advertising

b)

product

c)

market segment

d)

profit

2.

item you can touch, such as donuts

a)

sales promotions

b)

advertising

c)

market research

d)

good

3.

Activity that is done for another person, ex. house cleaning

a)

service

b)

sales

c)

public relations

d)

marketing plan

4.

Type of promotion, company rep speaks directly with customer

a)

competitor

b)

four Ps of marketing

c)

sales

d)

brand identity

5.

One promotional advertising message broadcast on tv or radio

a)

communication

b)

competitor

c)

public relations

d)

commercial

6.

Business process of creating relationship with and satisfying customers.

a)

Advertisement

b)

Marketing

c)

Market Research

d)

Market Study

7.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

a)

MARKETING PLAN

b)

MARKET RESEARCH

c)

MARKETING STRATEGY

d)

PRODUCT TESTING

8.

Notice announcement in a public medium promoting a product, service or event or publicizing a job vacancy.

a)

ADVERTISEMENT

b)

ADVERTISING

c)

DISPLAY ADS

9.

What is marketing?

a)

The action of promoting and selling services, including market research.

b)

A boy named Mark who is dancing.

c)

The action of promoting products to be sold less than other products, including advertising.

d)

The business of promoting and selling products, including market advertising.

10.

Product

a)

The cost to the buyer of goods or services

b)

Informing customers about products and persuading them to buy them

c)

Where goods or services are available

d)

Goods or services that are sold

11.

Price

a)

Informing customers about products and persuading them to buy them

b)

The cost to the buyer of goods or services

c)

Where goods or services are available

d)

Goods or services that are sold

12.

Promotion

a)

The cost to the buyer of goods or services

b)

Where goods or services are available

c)

Informing customers about products and persuading them to buy them

d)

Goods or services that are sold

13.
What is marketing?
a)
The attributes of goods or services
b)
Both A and C
c)
The action of promoting and selling products or services.
d)
One that is heavily regulated by the government.
14.
What is the definition of Product/Services Mangement?
a)
The process of deciding how to get goods into customers hand
b)
Dictate how much to charge for goods and services.
c)
Obtaining developing, maintaining, and improving a product.
15.
What is Marketing mix? (4 P's)
a)
Price,product, planning, promotion
b)
Price, Product, Place, Promotion
c)
Price, product, Pest, Promotion
d)
Price, Product, Planning, Place
16.

Marketing is a process which aims at ________________

a)

Production

b)

Profit-making

c)

The satisfaction of customer needs

d)

Selling products

17.

The key customer markets consist of

a)

Government Markets

b)

Business Markets

c)

Consumer Markets

d)

All of the above