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WorksheetsMarket Research and Marketing Mix
Total questions: 20
Worksheet time: 11mins
What is information collected about opinions and views called?
Qualitative data
Quantitative data
Segmentation
Which of the following it a form of Secondary Research?
Consumer trials
Observations
Company reports
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
What can a market map be used to identify?
Gaps in the market
Competitors
Groups of people with similar buying habits
What does a market segment identify?
All products in the market
Competitors
Groups of people with similar buying habits
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
Creating a new TV commercial would be:
Product
Price
Place
Promotion
Place
An element of the marketing mix related to how to get the product from the producer to the customer
The location of the business
The positioning of a particular business within a geographical area
The development of online sales
ASOS is an example of
Trade Unions
Retailers
E-tailers
Wholesalers
A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?
Product
Price
Place
Promotion
An internet travel agent sells expensive round the world cruises. Which of the following market segments is the travel agent most likely to target?
Families with children under 5
Local residents
People with high incomes
Young, single men
The particular market segment at which a business aims its products is known as the:
Target Market
Unique Selling Point
Main Market
Market Leader
What is a disadvantage of using market segmentation?
You can't sell your products to everyone
It is rarely effective
It requires additional market research
Not everyone likes tangerines
