Which of the following is NOT a societal and economic benefit of entrepreneurship?

Mr. Arevalo already enjoy seeing his employees, flourishing, stepping up and producing great results with his minimal supervision during operation. Which level of entrepreneurial management is most likely Mr. Arevalo to be in?

Zoe is a freelance film producer. She gets enormous pleasure out of working because of its flexibility and tax advantage. Which type of entrepreneur does Zoe exhibit?

It is a favorable set of circumstances that creates a need for a new product, service, or business.

New forms of music and other types of entertainment is an example of a trend under what forces?

An opportunity should possessed the following qualities except one:

Which of the following is NOT an example of external source of opportunity?

No Child Left Behind Act of 2002, which is based on the notion of outcome based education, requires states to develop criterion-based assessments, Shortly

after the act was passed, Kim and Jay Kleeman, two high school teachers, started Shakespeare Squared, a company that produces materials to help

schools comply with the act. The scenario is an example of trend from what force?

Ms. Celestina started her salon after noticing that there is no grooming shop within their vicinity. She was frustrated because she can’t find a product or service and she recognize that other people feel the same way. What approach in identifying business opportunity was utilized by Ms. Celestina?

Though there is no single “right” format for a business plan, there are writing convention and norms that need to be followed.

This component of business plan describes in detail the product, advertising, sales methods, potential customers, location, and competition.

This component of business plan details the development of the product or service, what materials are needed, sources for materials, type of manufacturing process and distribution channels.

It assesses the profitability of the business, economic health, income, expenses, and funding .

Marketing Strategy includes identifying customer groups (target markets) which a small business can serve better than its large competitors, and making its product, offers, prices distribution, promotional efforts and service towards the particular market segment.

The process of grouping customers according to their location.

The process of grouping customers according to their actions in terms of occasions, desired benefits , loyalty and usage of products or availment of service

Which of the following is NOT an objective for pricing product?

Companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately.

It refers to the process of moving goods and

Services from the company to the customer.

It is the process of developing a product and brand image in the minds of consumers.

All human actors who play a part in service delivery and thus influence the buyers’ perceptions.

It refers to the name, design, color, logo, symbol quality, features, or a combination of these elements that serve as the image of company to the public

Which of the following is NOT a goal of branding?

What brand architecture model is being used when all products of the business carry the same brand name or known as the parent brand?

It refers to level of consumer’s perceptions or reactions to a brand

It is a brand extension strategy where the existing product has been modified, or altered resulting in a new product or more products without eliminating the original product.

THE COMPUTATION OF MARK-ON IS BASED ON THE CURRENT SELLING PRICE, INSTEAD OF PRODUCTION COST

MARK UP COMPUTATION INVOLVES REDUCTION IN THE SELLING PRICE OF A MERCHANDISE