Business process of creating relationship with and satisfying customers.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

True or False?

Marketing involves encouraging people to buy a product or service.

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

True or False?

Email is an example of indirect marketing.

True or False?

Sponsoring sports events is an example of marketing.

..................... are people who have a big social media following.

A ...................... is a special saying made from a few words that helps identify the company or brand.

This marketing concept focuses on persuading and convincing customers to buy the Products-

______ refers to classifying the product into different groups with same characteristics.

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

Which among the following is not an element of marketing mix –

Magazines and pastries are examples of ____________ products.

Which of the following products consume maximum time and effort to purchase –

The main function of __________ is to provide information required by law.

Type of products which cannot be sold without technical knowledge –

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.

Identify the element of marketing mix discussed here.

The level of packing used to present a gift to your friend on his birthday –

Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using –

Publicity refers to –

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

Needs of _________ are being focused in Marketing.

This word means "a picture, short film, song, etc. that tries to persuade people to buy a product or service"

Which of these types of advertising is NOT mass media?