• When two companies want to collaborate on a specialized product.

• When an acquisition or merger occurs, and the brand association needs to be transferred.

• When the technologies and expertise of a brand could benefit that of another brand.

When two company want to come together and take each others customers, leaving them with no money.

the two (or more) brands complement each other. However, when mismatched, they can create good things for themselves.

The two (or more) brands complement each other. However, when the same, they can create problems for both brands.

The two (or more) brands complement each other. However, when mismatched, they can create problems for both brands.

The one brand complement itself. However, when mismatched, they can create problems for both brands.

• - Gain market share with exposure to new customers

  - Increase revenue with new customers

• - Products are more limited than a single-brand product

• - If product does not do well, both brands are to blame

• -Too strong of a partner will dilute your brand

• -Too weak of a partner will bring down your brand

- Possibility of negative publicity

• - Gives your brand more attention and interest

• - If product does well, the positive acknowledgement is shared between both brands

• - Too strong of a partner will dilute your brand

• - Too weak of a partner will bring down your brand

• - Possibility of negative publicity

• - Can alienate customers that are used to a single brand name

• - Products are more limited than a single-brand product

• - If product does not do well, both brands are to blame

• - Gain market share with exposure to new customers

• - Increase revenue with new customers

• -Gives your brand more attention and interest

• -If product does well, the positive acknowledgement is shared between both brands

• Brand Extensions

• Co-branding

• Mixed Branding

• Re-branding

Demographic

Geographic

Price

Place

Promotion

Product

Population

Time

Area

Place

A marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.

Changing a brand name, logo, or image of a product or company

Re-branding

Partial Re-brand

Total Re-Brand

Brand

Total Re-brand

Partial Re-brand

Brand

Co-Brand

A company chooses to rebrand when they want to.

A rebrand happens when a company want to not change their logo.

A rebrand usually happens when a company wants to evolve or shift, usually to drive growth.

A rebrand usually happens when a company does not want to evolve or shift, usually to drive growth.

This also can be the result of a recent event, such as a public relations crisis, a new merger or acquisition, or even if the company develops a new vision or philosophy.

This can also be because of the company not having a scandal or a new merger.

This could be because they don't want to expand their brand or become more appealing.

This could be because they want to broaden their appeal, reposition themselves in the market, or they are expanding into a new market.

Companies reposition when they have so much money and can do whatever they want without a care in the world.

Companies reposition their business to target a completely new target market, whether its through changes in product, price, place, or promotion

Companies choose to reposition when they want to appeal to the customers they have always had.

Companies reposition when they don't want to change their product, place, price, or promotion.

Dunkin Donuts changing to Dunkin'

Krispy Creme turning into chicken wings

Mastercard changing to Truist

Gap changing to Old Navy

Companies usually refresh their brand if they are expanding into new markets, especially international markets, as they run the risk of consumers not identifying with the current logo or promotional campaigns

Companies always refresh their brand when they don't want many people to know about it.

Companies usually refresh their brand if they are expanding into old markets, especially small markets, as they run the risk of consumers not identifying with the current logo or promotional campaigns

Since the mission and vision of a company guides every decision that the company makes, when there is a shift or pivoting in the mission and values, it affects branding decisions 

The mission of a company to not change views or decisions and doesn't affect the brand what so ever.

Companies usually restart their brand if they are expanding into new markets, especially international markets, as they run the risk of consumers not identifying with the current logo or promotional campaigns

marketing/decrease in sales

marketing/increase in sales

company/decrease in sales

company/increase in sales

gaining customers/positive

losing customers/positive

losing customers/negative

gaining customers/positive

• Never underestimate any emotional bond consumers have with its old brand logo, colors, or designs

• Make sure the logo is easy to understand and read

• Be original in its designs, so as not to be confused with other brands

• Ensure that the logo shows what industry the company is operating in

Radio Shack --> The Shack

Master card changing their look

Wendy's having a new slogan

Dunkin Donuts changing to Dunkin'

Facebook going by a completely new name

Radio Shack turning to The Shack

Master card changing it's logo

Merger

Re-brand

Total Re-brand

Partial Re-brand

Yes

No

Maybe

I don't know