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WorksheetsMarketing Section 1.1
Total questions: 10
Worksheet time: 5mins
The activity, set of institutions, and processes for creating, communicating, and delivering offerings that have value for clients, partners, and society at large.
marketing
goods
services
marketing concept
Tangible items that have monetary value and satisfy your needs and wants.
goods
services
wants
needs
Intangible items that have monetary value and satisfy your needs and wants.
goods
services
wants
needs
The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business.
marketing
wants
needs
marketing concept
An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and needs.
utility
want
need
factors of production
Which of the following utilities involves making products?
information utility
form utility
place utility
possession utility
Which economic utility increased when fast-food restaurants began accepting credit cards?
possession utility
form utility
information utility
place utility
When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and accommodations. This is an example of what marketing core function?
product planning
information utility
marketing information management
marketing mix
What does a miniature golf business provide to its customers?
a promotion
a good
an exchange
a service
Rate how you feel you did with these questions:
I KNOW EVERYTHING
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