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ADVERTISING AGENCY

Total questions: 12

Worksheet time: 4mins

Name
Class
Date
1.

advertising agency is an _____________ organisation.

a)

dependant

b)

inter-linked

c)

independent

d)

associated

2.

agency earns income from the following sources. put tick mark in front of correct answers

a)

commission

b)

fees for services

c)

sale of ad space & time

d)

bonus

3.

copywriting & artwork comes under which department of ad agency

a)

accounts

b)

creative

c)

media

d)

finance

4.

write 4 types of advertising agencies

4 lines
5.

write 4 factors by which one can select an ad agency

4 lines
6.

there should be mutual (a)   between agency & client to maintain good relationship

7.

regular __________ should be conducted to maintain good rapport between the client & agency

a)

parties

b)

breaks

c)

fights

d)

meetings

8.

tick the correct options which shows reasons for client turnover

a)

change in location

b)

good relationship

c)

dissatisfaction

d)

difference in opinion

e)

higher rates

9.

what is the another word for creative pitch ?

(a)  

10.

list down some human (people skills) required for a career

a)

to lead

b)

to motivate

c)

to fight

d)

to develop team spirit

e)

to increase stress

11.

which ad agency made the vodafone zoozoo ads?

(a)  

12.

name some creative ads you personally liked

4 lines