Product placement takes place in sports, tv shows and movies.

Coupons and sales flyers that are sent in the mail to homeowners are examples of direct marketing.

Radio advertising is usually the most expensive advertising available to a company.

An advantage of outdoor advertising is its exposure time.

The promotional mix is comprised of advertising, public relations, personal selling and sales promotions.

Promotion is all the activities that communicate the value of a product and persuade customers to buy it is referred to as

Which element of the promotion mix refers to the set of nonpersonal communication tools designed to promote position relations between a firm and its stakeholders?

Which element of the promotion mix focuses on bringing customers into the store, purchasing more often and more of the product?

Which element of the promotion mix uses media to transmit a message to large numbers of individuals, rather than marketing to consumers face-to-face?

Informative advertising is used to develop initial demand for a product.

Reminder advertising is used to increase demand for an existing product.

Persuasive advertising is used to keep the product before the public to reinforce previous promotional activity.

Narrowcasting is the dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes is referred to as

The advertising technique in which a company promotes its products through appearances on television shows, movies, or other media is called

The ability to plug in an MP3 player or a smartphone into your car has proved to be a disadvantage to what form of advertising?

Being the highest cost is the biggest disadvantage of what type of ad?

The drop in usage is the biggest disadvantage of what type of ad?

The printing cost is the biggest disadvantage of what type of ad?

The short exposure time is the biggest disadvantage of what type of ad?

Nellie takes the bus to the train station every day. There are advertisements posted on the outside of the bus that change periodically. This is an example of

Outdoor advertising is characterized by its

Marketers love using rebates as customers often fail to redeem them.

A new specialty spice shop opened up in town. In order to lure customers into the store, the owners sent a packet of its most popular spice mix to 3,000 potential customers. This is an example of

At a local fair, Toyota hosted a booth and brought several models of its SUVs for customers to sit in to get a close-up view of the various models. Customers were then encouraged to fill out a comment card letting Toyota know what their favorite model SUV was. At the end of the fair, one comment card would be chosen by the company and that person would win the SUV of their choice. This is an example of

Getting a punch each time you go get your hair cut and earning a free hair cut on the 10th punch is an example of

Disseminating unpaid news items through some form of media to gain attention or support is referred to as publicity.

Which of the following is not a sales promotion tool?

A good friend has opened up a paddle boarding business in Myrtle Beach, South Carolina. In order to advertise the business to spring break tourists, you suggest that he hire a skywriter to fly along the beaches during the day. What form of advertising does this represent?

As a local convenience store owner, you want to strengthen your relationships with your customers. You decide to offer a punch card that allows customers to get a free drink after 10 purchases. Your punch card is an example of a

There are eight steps to the sale.

The biggest disadvantage of ________ advertising is that it is expensive.

A form of print advertising, special interest _________ offer marketers the ability to reach very precise target markets with their ads.

Billboards, signs in sports arenas, skywriting, and ads on the sides of buildings are all forms of _________ advertising.

A form of advertising that is communicated to the consumer via a handheld device is referred to as _________ advertising.

The most common type of sales promotion is the use of ________.

While most customers prefer coupons because they're easier to use, most marketers prefer __________ because of low redemption rates.

Personal care products and beauty retailer, Sephora, offers its customers the opportunity to become a Beauty Insider, which allows them to earn points on purchases. After a certain number of points are earned, the customer receives a cash award. In addition, being a Beauty Insider entitles customers to member-only savings and benefits. This is an example of a _________ program.

_____ _____ is the single most effective approach for establishing and developing a personal relationship with the customer.

In 1996, one person died and more than 60 people became sick after consuming Odwalla Foods’ apple juice, due contamination with E.coli. The company quickly responded by pulling the product from the shelves, paying for all medical costs for those affected, and holding daily press briefings to update the public. For Odwalla Foods, this situation and the company’s response, was an example of _________ .

Which of the following is NOT a purpose of sales promotions?

Which type advertising promotes the support of a bank that gives to community projects?

Which is an objective of institutional advertising?

Which is part of the Promotional Mix?

Coupons, contests, rebates, free samples, displays, etc. are examples of...

One of the public relations tools is a...

Which of these is NOT part of the promotional mix?

Door-to-door sales is an example of...

Samsung placing a picture of their newest tech product in a magazine is an example of...

A company sponsoring a charity event, such as a 5K race, would be an example of...

Your company is launching a new line of eco-friendly cleaning products. You want to create an engaging online video ad to showcase the products in action and highlight their key benefits over traditional cleaners. What media format would allow you to incorporate both audio and moving visuals?

You are the marketing manager for a new sustainable athleticwear brand. To build awareness, you want to partner with popular celebrities or personalities that already have a large, dedicated following of your target audience. You'd like them to post about your product on their platform so their viewers become familiar with your company. What social media advertisement would you employ?

Social media stories often use this type of social media ad so they can ask their viewer to submit their opinion or place their vote.

Companies who utilize this type of social media ad need to be deliberate in ensuring their content is relevant as it does not have any visuals to enhance it.