wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Marketing Techniques

Total questions: 33

Worksheet time: 33mins

Name
Class
Date
1.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above.
2.
What sales promotion technique is this?
a)
Price Discount
b)
Discount Coupons
c)
Gift
d)
Sample
3.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above
4.
What is the form of promotion technique in the picture?
a)
Print 
b)
Broadcast
c)
Eletronic
d)
None of the above
5.
What sales promotion technique is this?
a)
Discount coupon
b)
Gift
c)
Price discount
d)
Contest
6.
What sales promotion technique is this?
a)
Sample
b)
Gift
c)
Contest
d)
Loyalty rewards programme
7.
What sales promotion technique is this type of property sales?
a)
Direct marketing
b)
Personal selling
c)
Advertising
d)
Sales promotion
8.
What type of Public Relations is this?
a)
Corporate Identity Material
b)
Websites
c)
Sponsorship
d)
News
9.
What type of Public Relations is this?
a)
Sponsorship
b)
Website
c)
Special Event
d)
News
10.

Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?

a)

Product

b)

Price

c)

Promotion

d)

Place

11.

A request for information is also called a/an:

a)

answer

b)

study guide

c)

web crawler

d)

query

12.

If a company purchases survey results, this is called:

a)

Primary research

b)

observational research

c)

secondary research

d)

ethnographic research

13.
The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 
a)
Marketing
b)
Market Segmentation 
c)
Mass Marketing
d)
Target Market
14.
Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.
a)
Goods
b)
Services
c)
Marketing Ideas
d)
Foundations
15.
Intangible items that have monetary value and satisfy your needs and wants. 
a)
Services
b)
Goods 
c)
Ideas
d)
Foundations
16.
Politicians use marketing techniques to promote their platform or 
a)
Ideas
b)
Goods
c)
Services
d)
Foundations
17.
All people who share similar needs and wants and who have the ability to purchase a given product are called a 
a)
Market
b)
Kingdom
c)
Book Club
d)
Denomination 
18.
The group of people most likely to become customers and that is identified for a specific marketing program is the 
a)
Target Market
b)
Group
c)
Customer Profile
d)
Market Group
19.
A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence. 
a)
Customer Profile
b)
Target Market
c)
Mass Market
d)
Product
20.
The Marketing Mix includes which 4 components?
a)
Product, Price, Place, Promotion
b)
Place, Pattern, Promotion, Pizazz 
c)
Point of View, Place, Pattern, Premium
d)
Promotion, Pattern, Premium, Product
21.
____________ and _____________ are internal factors that affect a business operation.
a)
Strengths and Weaknesses
b)
Strengths and Opportunities
c)
Opportunities and Threats
d)
Weaknesses and Threats
22.
An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it. 
a)
SWOT Analysis
b)
Marketing Plan
c)
Executive Summary
d)
Economic Impact
23.
Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status
a)
Demographics
b)
Psychographics
c)
Behavioralistics
d)
Geographics
24.
Grouping people with similar lifestyles, shared values, attitudes and opinions
a)
Psychographics
b)
Demographics
c)
Geographics
d)
Behavioral
25.
Segmentation of the market based on where people live
a)
Geographics
b)
Geography
c)
Demographics
d)
Psychographics
26.
Involves using a single marketing strategy to reach all customers
a)
Mass Marketing
b)
Market Segmentation
c)
Economic Scan
27.
What is exchanged for the product or what customers are willing to pay
a)
Price
b)
Dollar
c)
Coupon
d)
Rebate
28.

The purpose of Digital Marketing is ...

a)

To encourage users to use mobile devices like mobile phones and mobile tablets

b)

To save time and effort in marketing

c)

Leverage on digital platform to promote and sell goods and services

d)

To protect the environment as print media is bad for the environment

29.

Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks

a)

True

b)

False

30.

To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods

a)

Digital Advertising

b)

Search Engine Marketing

c)

Search Engine Optimisation

d)

Display Advertising

31.

Email marketing is a digital marketing technique to

a)

Reach consumers directly via e-mail using text and rich media content

b)

Reach consumers by sending them brochures with our company email via postal service

c)

Display our email addresses on every print advertisements

d)

Using our website as marketing tool with our email address

32.

What is a a factor to ensure consistently good ranking on a search engine?

a)

Good passwords

b)

Good details

c)

Good users

d)

Good keywords

33.

Which of the below list is a typical website page

a)

Homepage

b)

About Us

c)

Friends List

d)

Services

Similar Resources on Wayground

resensi xiibb

30 questions

resensi xiibb

quiz

Worksheet

•

University

Проверь знания по журналистике

28 questions

Проверь знания по журналистике

quiz

Worksheet

•

3rd Grade - University

Kuis UK Persma 2021

35 questions

Kuis UK Persma 2021

quiz

Worksheet

•

University

Adobe Premiere Pro Quiz

30 questions

Adobe Premiere Pro Quiz

quiz

Worksheet

•

9th Grade - University

what 2

30 questions

what 2

quiz

Worksheet

•

KG - Professional Dev...

7тур

35 questions

7тур

quiz

Worksheet

•

University

MINI TEST - HIỆN TẠI ĐƠN

30 questions

MINI TEST - HIỆN TẠI ĐƠN

quiz

Worksheet

•

2nd Grade - University