WorksheetsAudience Matters Exam 1 Review
Total questions: 13
Worksheet time: 13mins
We are a Netflix family. We pay for the family account and each of us logs in for personal preferences, but it is about all we watch. We don’t have cable, and we don’t have other packages. Based on McQuail’s typology of audiences, my family is best described as which audience?
Channel or Content
Group
Gratification Set
Medium
A rabbi is sending a message to his community. If I am only interested in the flow of that message from the rabbi to the community, which communication model best explains that process?
Interactive (or Interactional)
Factional
Linear
Transactional
I want my audience to purchase Froot Loops, a high-sugar breakfast cereal. I design my message to impact young children, hoping those kids see the commercial, want the product, and pester their parents into buying it for them. I run the commercial during prime cartoon times, on the appropriate channels. Assuming the goal is get kids to pester their parents into buying my product, which audience is not reached by my commercial?
Target Audience
Exposed Audience
Change Agent
None of the Above
The two most important elements of probability sampling are:
Random and Conclusive Samples
Random and Representative Sampling
Estimations and Populations
Probability and Population
Janet is attempting to convince first year students to contribute to a class gift to the university. She is seeking a $20 donation from each first year student. Before asking for that donation, Janet spends a significant amount of time talking with students about their first semester experiences, the joys of Streak Week, the bonding that's occuring as people move through the joys and struggles in adjusting to college. She works very hard to craft a shared understanding of a positive experience for JCU first year students. This strategy, used before asking for a donation, is called what?
Argument
A fortiori
Personification
Identification
30 Rock was a critically acclaimed television show that won many television awards, but never generated a particularly strong audience. In the text, it is argued that its critical success within the television industry, coupled with its lack of success via a viewing audience, suggests what about the show's writers?
They were writing for standards
They were engaged in the blindspot
They were writing for executives
They were writing for themselves
Pat is delivering a campaign speech as to why Pat's classmates should vote for Pat. As the presentation continues, Pat notices a couple of students shaking their heads in a disapproving manner. Realizing that these students don't agree, Pat changes the argument a little, tailoring it toward their interests. The communication model that best reflects this communication sequence is:
Transactional Model
Linear Model
Interactional Model
None of the Above
I am about to go see the new film. I’ve seen a variety of ads, and it seems like it should be fun. Given my reason for going and assuming that I pay for my ticket, and behave as a normal movie goer, which audience role(s) will I NOT play?
Target
Participant
Spectator
Exposed
DeMers (2013) argues that the first step in effectively targeting an audience is to figure out what?
Their Most Pressing Problem
Where They Get Their Information
Demographics/Who They Are
Who They Trust
According to Kenneth Burke, the master strategy in persuasion is what?
Argument
Personification
Emotional Appeals
Identification
This is a large classification (or type) of audience research prioritizes audience ratings, the behavior of extremely large groups, and media events.
Mass Audience
Agent
Outcome
Public Sphere
Dallas Smythe argues that individuals actually work for media corporations by watching commercials (which, after all, pay the bills). The content of the show is the payment the audience receives for doing their labor. This theory is known as:
The Daily Me
Produsers
The Blindspot
Profiting off User-Generated Content
First, this question assumes two things are true:
A. the final 2016 presidential election polls (taken three days before the election) were accurate; and
B. according to those polls, Clinton was 85% likely to defeat Trump in the election.
Of course, that was not the outcome, as President Trump won the election. The question is, purely from a polling perspective (not a political perspective), how can that be?
The Polls Were Clearly Inaccurate
Trump Won His 1 in 7 Chance
People Changed Their Minds After They Were Polled
Both Answers Assuming Accuracy Can Be Correct
