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Propoganda: Persuasive Techniques in Advertising

Total questions: 30

Worksheet time: 46mins

Name
Class
Date
1.

Which Propaganda technique tries to change your mind by implying that you should "join the crowd" because "other people are doing it too"

a)

Bandwagon

b)

Card Stacking

c)

Glittering Generalities

d)

Plain Folk

e)

Testimonial

2.

Which Propaganda technique tries to change your mind by using a celebrity to endorse a message.

a)

Bandwagon

b)

Card Stacking

c)

Glittering Generalities

d)

Plain Folk

e)

Testimonial

3.

Which Propaganda technique tries to change your mind by comparing a wealthy politician to the "average man". Vote for me, I'm just like you!

a)

Bandwagon

b)

Card Stacking

c)

Glittering Generalities

d)

Plain Folk

e)

Testimonial

4.

Which Propaganda technique tries to change your mind by offering unclear and vague statements.

a)

Bandwagon

b)

Card Stacking

c)

Glittering Generalities

d)

Plain Folk

e)

Testimonial

5.

Which Propaganda technique tries to change your mind by providing mis-leading, one-sided, or wrong statistics or information?

a)

Bandwagon

b)

Card Stacking

c)

Glittering Generalities

d)

Plain Folk

e)

Testimonial

6.

Which Propaganda technique tries to change your mind by calling the opponents names?

a)

Bandwagon

b)

Name Calling

c)

Glittering Generalities

d)

Plain Folk

e)

Testimonial

7.
a)
Bandwagon
b)
Slogan
c)
Testimonial
d)
Glittering Generalities
8.
a)
Bandwagon
b)
Slogan
c)
Transfer
d)
Name Calling
9.
a)
Transfer
b)
Slogan
c)
Bandwagon
d)
Repetition
10.
a)
Testimonial
b)
Name Calling
c)
Card Stacking
d)
Repetition
11.
a)
Transfer
b)
Name Calling
c)
Testimonial
d)
Slogan
12.
a)
Testimonial
b)
Bandwagon
c)
Card Stacking
d)
Glittering Generalities
13.
a)
Name Calling
b)
Card Stacking
c)
Slogan
d)
Glittering Generalities
14.
a)
Bandwagon
b)
Card Stacking
c)
Testimonial
d)
Glittering Generalities
15.
a)
Card Stacking
b)
Bandwagon
c)
Transfer
d)
Glittering Generalities
16.
a)
Bandwagon
b)
Card Stacking
c)
Slogan
d)
Repetition
17.
a)
Transfer
b)
Slogan
c)
Name Calling
d)
Card Stacking
18.
a)
Transfer
b)
Card Stacking
c)
Name Calling
d)
Bandwagon
19.

uses vague words and phrases

a)

glittering generalities

b)

testimonial

c)

stereotyping

d)

appeal to fear

20.

Propaganda is used to:

a)

inform

b)

entertain

c)

persuade

d)

worry

21.

Which type of propoganda suggests that a person or product will protect you against something unpleasant or dangerous?

a)

Testimonial

b)

Hidden Fears

c)

Plain Folks Appeal

d)

Glittering Generalities

22.

What persuasive technique is used in this ad?

a)

Snob appeal

b)

Endorsement

c)

Testimonial

d)

Name calling

23.

The use of catchy words or promises to persuade viewers is an example of:

a)

Weasel Words

b)

Bandwagon

c)

Plain Folk

d)

Product Comparison

24.

What is the feature of advertisement in this picture?

a)

Idiomatic constructions

b)

Collocations

c)

Pun

d)

Weasel words

25.

What Persuasive Technique is being used to influence you to purchase this brand of makeup?

a)

Transfer

b)

Ethos

c)

Pathos

d)

Bandwagon

26.

What sneaky Persuasive Technique is being used to make you buy this brand?

a)

Repetition

b)

Plain Folks Appeal

c)

Unfinished Comparison

d)

Name Calling

27.

Propaganda is used to:

a)

Inform

b)

Entertain

c)

Persuade

28.

Which type of propoganda is this?

a)

Bandwagon

b)

Glittering Generalities

c)

Hidden Fear

d)

Facts and Figures

29.

Which type of propoganda is used?

a)

Glittering Generalities

b)

Hidden Fear

c)

Snob Appeal

d)

Unfinished Comparison

30.

Which type of propoganda is this and example of?

a)

Facts and Figures

b)

Snob Appeal

c)

Bandwagon

d)

Testimonial