wayground logo

Free Printable Worksheets

NEW

Font size

S
M
L
XL
Worksheets

Principles of Marketing

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

Which of the following is NOT included in 5 Marketing Concepts?

a)

Market

b)

Customer needs, wants, & demands

c)

Exchange

d)

Customer Satisfaction

2.

Human _______ are states of felt deprivation and can include physical, social, and individual needs.

a)

NEEDS

b)

WANTS

c)

PRICE

d)

PLACE

3.

Which of the following is ONE of the 5 alternative concepts that companies use to carry out their marketing strategy?

a)

Societal Marketing Concept

b)

Placement Concept

c)

Marketing Strategy

d)

Customer Satisfaction

4.

______________ is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

a)

Customer service

b)

Customer Relation

c)

Customer Relationship Management

d)

Customer

5.

The idea that consumers will not buy enough of the firm's product, unless it undertakes a large-scale selling and promotion effort.

a)

Production Concept

b)

Product Concept

c)

Selling Concept

d)

Marketing Concept

6.

The idea that achieving organizational goals depends on knowing the needs, and wants of target market and delivering the desired satisfactions better than competitors do.

a)

Production Concept

b)

Product Concept

c)

Societal Marketing Concept

d)

Marketing Concept

7.

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

a)

macroenvironment

b)

microenvironment

c)

technological environment

d)

demographic environment

8.

Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ________ market.

a)

business

b)

reseller

c)

government

d)

consumer

9.

The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

a)

socio-legal

b)

cultural

c)

political

d)

technological

10.

The popularity of cause-related marketing as a form of corporate giving is rapidly declining.

a)

True

b)

False

11.

When a company hires lobbyists to influence legislation affecting its industry, it is taking a defensive stance toward the marketing environment.

a)

True

b)

False

12.

The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses _________________.

a)

Production Concept

b)

Product Concept

c)

Sales Concept

d)

Marketing Concept

e)

Societal Marketing Concept

13.

The Body Shop is a cruelty-free beauty care company, and has since supported many environmental campaigns like 'Save Belum-Temenggor' and 'Against Animal Testing'. The Body Shop practices _________ concept.

a)

production

b)

product

c)

sales

d)

marketing

e)

societal marketing

14.

Cartwrights Law Firm spends time analysing the political, economic, sociocultural, technological, environmental and legal factors which are affecting their organisation. These factors form the _______________ environment?

a)

macro

b)

micro

c)

internal

d)

ethical

e)

All of the above

15.

Working for the Aldi supermarket chain, you are very aware of the activities of your company's competitors; Coles and Woolworths, and find that you frequently make changes to your business in response to actions they have taken. You also notice that they react when you make changes to your business offering. This competition is occurring within the:

a)

internal environment.

b)

external environment

c)

the macro-environment.

d)

micro-environment.

16.

Your company has decided to investigate its likelihood of success if it expands its operations from a national company to a multinational company. The key environmental factors that your company must consider when analysing this extended marketing environment include:

a)

•Demographic

•Cultural

•Political

•Economic

•Technological

•Natural

b)

•Business

•Cultural

•Political

•Competitive

•Natural

c)

•Demographic

•Public

•Political

•Economic

•Technological

d)

•Demographic

•Cultural

•Customers

•Economic

•Technological

•Suppliers

17.

this event is one of the promotion mix tool. what it is ?

a)

advertising

b)

public relation

c)

direct marketing

18.
The marketers at Nike have decided to use 3 types of social media 1) social networking 2) thought-sharing and what other
a)
product review websites
b)
media sharing sites
c)
corporate websites
d)
The good idea websites who buys sneakers anyway
19.

It is a strategy that helps the brand develops a strong connection with their customers. It helps the brands in forming long-term bonds with their loyal customers.

a)

Relationship Marketing

b)

Social Marketing

c)

Industrial Marketing

d)

Marketing Concept

20.

What is being identify by the statement " If your goal is to help retain and grow your existing customers, there's plenty you can be doing to achieve it. Start by ensuring you have visibility over each customer, including what they've bought, and ensuring all contacts in your database are up-to-date."?

a)

To generate high-quality leads.

b)

To grow and maintain thought leadership.

c)

To increase customer value.

d)

To increase brand awareness.

21.

Which statement is true regarding social class?

a)

Social class is determined primarily by income level.

b)

Lines between social classes in the UK are fixed and rigid.

c)

Social classes show distinct product preferences in clothing and automobiles.

d)

Wealth is more critical than education level in measuring social class.

e)

People are relegated to a permanent class layer in the UK.

22.

You live in a town that has two grocery stores. This is an example of what type of competition?

a)

pure

b)

monopoly

c)

oligopoly

23.

The process of systematically collecting information and analyzing data to create a marketing plan is called..

a)

Market Research

b)

Good marketing

c)

Market placement

d)

Market Competition

24.

What part of logo design do marketers participate in?

a)

Creation

b)

Research

c)

Presentation

d)

Creation, research, and presentation

25.

What is gross margin?

a)

the amount of money available after all costs and expenses have been paid

b)

a reduction from the original selling price

c)

all expenses of operating a business that are associated with a product

d)

difference between the selling price and the product costs