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WorksheetsPrinciples of Marketing
Total questions: 25
Worksheet time: 13mins
Which of the following is NOT included in 5 Marketing Concepts?
Market
Customer needs, wants, & demands
Exchange
Customer Satisfaction
Human _______ are states of felt deprivation and can include physical, social, and individual needs.
NEEDS
WANTS
PRICE
PLACE
Which of the following is ONE of the 5 alternative concepts that companies use to carry out their marketing strategy?
Societal Marketing Concept
Placement Concept
Marketing Strategy
Customer Satisfaction
______________ is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
Customer service
Customer Relation
Customer Relationship Management
Customer
The idea that consumers will not buy enough of the firm's product, unless it undertakes a large-scale selling and promotion effort.
Production Concept
Product Concept
Selling Concept
Marketing Concept
The idea that achieving organizational goals depends on knowing the needs, and wants of target market and delivering the desired satisfactions better than competitors do.
Production Concept
Product Concept
Societal Marketing Concept
Marketing Concept
Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.
macroenvironment
microenvironment
technological environment
demographic environment
Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ________ market.
business
reseller
government
consumer
The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.
socio-legal
cultural
political
technological
The popularity of cause-related marketing as a form of corporate giving is rapidly declining.
True
False
When a company hires lobbyists to influence legislation affecting its industry, it is taking a defensive stance toward the marketing environment.
True
False
The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses _________________.
Production Concept
Product Concept
Sales Concept
Marketing Concept
Societal Marketing Concept
The Body Shop is a cruelty-free beauty care company, and has since supported many environmental campaigns like 'Save Belum-Temenggor' and 'Against Animal Testing'. The Body Shop practices _________ concept.
production
product
sales
marketing
societal marketing
Cartwrights Law Firm spends time analysing the political, economic, sociocultural, technological, environmental and legal factors which are affecting their organisation. These factors form the _______________ environment?
macro
micro
internal
ethical
All of the above
Working for the Aldi supermarket chain, you are very aware of the activities of your company's competitors; Coles and Woolworths, and find that you frequently make changes to your business in response to actions they have taken. You also notice that they react when you make changes to your business offering. This competition is occurring within the:
internal environment.
external environment
the macro-environment.
micro-environment.
Your company has decided to investigate its likelihood of success if it expands its operations from a national company to a multinational company. The key environmental factors that your company must consider when analysing this extended marketing environment include:
•Demographic
•Cultural
•Political
•Economic
•Technological
•Natural
•Business
•Cultural
•Political
•Competitive
•Natural
•Demographic
•Public
•Political
•Economic
•Technological
•Demographic
•Cultural
•Customers
•Economic
•Technological
•Suppliers
this event is one of the promotion mix tool. what it is ?
advertising
public relation
direct marketing
It is a strategy that helps the brand develops a strong connection with their customers. It helps the brands in forming long-term bonds with their loyal customers.
Relationship Marketing
Social Marketing
Industrial Marketing
Marketing Concept
What is being identify by the statement " If your goal is to help retain and grow your existing customers, there's plenty you can be doing to achieve it. Start by ensuring you have visibility over each customer, including what they've bought, and ensuring all contacts in your database are up-to-date."?
To generate high-quality leads.
To grow and maintain thought leadership.
To increase customer value.
To increase brand awareness.
Which statement is true regarding social class?
Social class is determined primarily by income level.
Lines between social classes in the UK are fixed and rigid.
Social classes show distinct product preferences in clothing and automobiles.
Wealth is more critical than education level in measuring social class.
People are relegated to a permanent class layer in the UK.
You live in a town that has two grocery stores. This is an example of what type of competition?
pure
monopoly
oligopoly
The process of systematically collecting information and analyzing data to create a marketing plan is called..
Market Research
Good marketing
Market placement
Market Competition
What part of logo design do marketers participate in?
Creation
Research
Presentation
Creation, research, and presentation
What is gross margin?
the amount of money available after all costs and expenses have been paid
a reduction from the original selling price
all expenses of operating a business that are associated with a product
difference between the selling price and the product costs
