_______________________________and Prof H. Palmer defined it as purchased published publicity directing according a definite plan to bring about presently or in future the sales of commodities and services

_______________________________said that advertising includes those activities by which visual or oral messages are addressed to the public purpose of informing them and influencing them either to buy merchandise or services to act or influence favorably toward ideas institution or persons featured

A type of advertising which is directed to consumer or the general public .It is the largest sector of advertising when it comes to budget

Ads directed to merchant banks stockbroker or insurance companies as well as private investors with the aim of raising the capital

It has a great local emphasis since it seeks to persuade customer to go to a particular stores or shops

It tends to price competitive as most retailer sell much the same goods with the same brands, price being the only factor separating them.

This type of advertisement is found in the news paper more than in any other media

Consists principally of movie located in a particular section of a newspaper or a magazine

includes Legal and judicial notices public auctions and biddings and important new laws and policies

This type of advertising is employed by the companies to introduce and promote their products to other companies

They seek to inform their target audience about the latest technological developments and advances on trades profession and occupation such as engineering architecture medicine accounting finance science and technology

These are announcements made by a town criers, public officers who circulated through streets shouting a motley variety of information

The early advertisers also restored the use of__________ and messages extolling their wares which were for sale

A __________ is a device (as a word ) pointing distinctly to the origin or ownership of merchandise to which it is applied and legally reserve to the exclusive use of the owner ,the maker or a seller

They used printing to reproduce Buddhist artifacts. The oldest book in existence an edition of the Diamond Sutra printed in A.D 868 is reputed to be of Buddhist origin with the only known copy kept in British Museum

They used printing as early as 5th century , by 6th century they were cutting large wooden seals and used them in printing Taoist charms, the process is called block printing as distinguished to typography which requires casting, composing, and redistribution of thousands of characters

He is a German, who made printing by movable type in the 15th century revolutionized advertising and mass communication because it hastened the production of handbills posters and then news paper in the large number which were used to announce the existence and availability of commodities.

He is the Father of printing in England, He produced the first printed advertisement which was a handbill announcing the publication of ecclesiastical rules he had just published , he posted the handbill on the church door .

In 1637 a Filipino book printer and author ,____________ put out the first Philippine news paper or newsletter known as Succesos Felices – it was a 14 page report on contemporary if not currents events .

He published American newspaper , Publik Occurences both foreign and Domestic in 1637

He is a Filipino journalist and historical writer who said that the publication of Pinpin were called HOJAS VOLANTES (flying sheet )whose readers were mainly Spaniards and few literate Filipinos

The first Philippine daily newspaper, came out with paid advertisements, followed later by other dailies and weeklies.

a fortnightly, was the first to use pictures in ads but ceased publishing after two years because of high production costs

He pioneered in the use of color in printing his weekly El Pajaro Verde but padlocked by the censors just after two issues

a horse drawn vehicle equipped with drum to call public attention” became a common medium of advertising

He founded and led the Filipino revolutionary organization, Katipunan, he worked first as a warehouse man and then a clerk in a British film in Manila for which he drew several advertising posters.

By 1758 the British writer _____________commented that an advertisement must be unique to be noticed – and thus intimidated one of the secrets of good advertising.

He fathered the concept of Unique Selling preposition (USP)

He was regarded as a Renaissance man because of his universal would be hailed eventually as the father of advertising in America simply because he expressed his great respect for advertising by pulling ads before editorial matter in the first issue of his paper , the Pennsylvania Gazette in 1729

The __________ marked a great expansion in advertisement in US as business prospered during the Industrial revolution and the print media recorded spectacular growth

He was an Italian inventor transmitted the first wireless communication in 1895 but it was only in 1920 that the first broadcasting station for commercial application of radio broadcasting principle was established in the US.