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WorksheetsCONSUMER PERCEPTION
Total questions: 10
Worksheet time: 6mins
What is Consumer Perception?
The process by which an individual selects, organizes and interprets message into a meaningful and coherent Picture of the world
The process by which an individual selects, organizes and interprets stimuli/sensations into a meaningful and coherent Picture of the world
The process by which an individual selects, organizes and interprets products/services into a meaningful and coherent Picture of the world
The process by which an individual selects, organizes and interprets products/services into a meaningful consumer offerings.
Consumer Perception refers to .....
consumer's awareness, their impressions, and their opinions about our business, products, and brand.
products awareness, impressions, and opinions about our business, products, and brand.
products/services, and their opinions about our business, products, and brand
consumer's impressions, and their opinions about our business, products, and brand
The consumer perception process has 3 stages, namely.....
Expression, Attention, and Interpretation
Exposure, Attraction, and Interpretation
Exposure, Attention, and decision making
Exposure, Attention, and Interpretation
Which includes Sensory Receptors are.....
Sight, Sounds, Smells, Taste, Textures
Eyes, Ears, Nose, Mouths, Skin
Light, Sounds, Nose, Hands, Legs
Eyes, Ears, Hands, Mouth, Skin
Selection (of Stimuli) depend on....
Exposure, Attention, Interpretation
Nature of stimuli
Consumer's previous experience
Nature os stimuli, Consumer's previous experience, Consumer's motive.
2 factors that influence consumers’ perceptions are...
Tangible factors and Less Tangible factors
Price, Quality, Branding, Service
Advertising, Reputation, Influencers
All answers are correct
This includes Gestalt Psychology, except ...
The Closure Principle
The Proximity
The Principle of Similarity
The principle of Selling
Stereotypes is....
A positive label affixed (to someone or something), without enough information
The model or example deemed acceptable by others
Labeling or judging without having enough information
The pattern they believe they (company, society, etc) should follow
The patterns they believe in and follow (companies, communities, etc.).
The minimum amount that can be detected on a given sensory channel is called ...
Differential Threshold
Sub-Liminal Perception
The Electoral Threshold
The Absolute Threshold
Physical Appereance of the product often influence consumers’ judgment are .....
Role of packaging, Selection of ad models, etc.
building brand imagery and advertising
New category brand
Price, Place, Promotion
