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WorksheetsA level Business
Total questions: 41
Worksheet time: 22mins
What is an entrepreneur?
Someone who is employed
Someone who doesn't work
Someone who has set up their own business
Someone who works from home
What challenges does an entrepreneur face?
money
responsibility
paperwork
all of the above
What is a problem of being an entrepreneur?
Making all the decisions by yourself
Keeping all the profits
A business with one owner is known as a:
Company
Sole trader
Partnership
Advantages of a partnership are:
The partners split the profit
Unlimited liability
Raise more capital than a sole trader
Share the workload
A private held coporation may change into a public corporation because it wants:
Limited liability
To raise additional finance
Unlimited liability
To avoid takeover
What is a niche market?
A market in which businesses sell to a large customer group with similar needs.
A market in which businesses sell to a variety of customers.
A market in which businesses sell to a small customer group with specific needs.
A market in which businesses sell one product to many consumers.
Which of the following is not a characteristic of a mass market?
Smaller quantity of products produced
Large customer base
High sales and profits.
Customer needs and wants are less specific.
Franchisor and Franchisee are the same company
True
False
Which of the following is not an advantage of the franchisee
Can use an international brand
Start up is fast
Receives advice and training
Can enter new markets
Which of the following is the disadvantage of the franchisor?
May loose local variety and choice
Regular payments to franchisor
looses Independence in running the business
if badly run, the brand will suffer
What is the formula for Market share?
Sales of one firm/Total market sales x 100
Number of units sold x price
change in size of market / original size x 100
What is the formula for Market size?
Sales of one firm/Total market sales x 100
Number of units sold x price
change in size of market / original size x 100
True or False: primary research is very generic and not specific.
True
False
Which two of the following statements are disadvantages of primary research?
Many people don't like completing surveys
You can find specific information
Some people just say what they want you to hear
The business has control over the research and results
Data that describes a group of people by age, marital status, gender, etc.
Psychographic data
Demographics
Geographic data
Individuals are companies that marketing efforts are aimed at.
Target market
Customer profile
Demographics
Information collected for the very first time to fit a specific purpose.
Primary data
Secondary data
Quantitative data
Markets can be divided into:
big and small
mass and niche
mass and exclusive
niche and large
When a product is sold to a large number of customers
niche market
small market
mass market
large market
When a business sells specific products to a small number of customers
mass market
small market
niche market
big market
This is an example of
niche market
mass market
This is an example of
niche market
mass market
Which of the following is not a characteristic of a mass market?
Smaller quantity of products produced
Large customer base
High sales and profits.
Customer needs and wants are less specific.
