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Identify the BIAS

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

When I walk into a strategy meeting full of people, the first thing I do is to scan the crowd for a familiar face. Preferably, someone, I like and I always try discussing with someone familiar. Can you identify the BIAS I am exhibiting?

a)

Confirmation BIAS

b)

HALO EFFECT

c)

AFFINITY BIAS

d)

IN GROUP BIAS

2.

Let’s say you’re a Cricket fan, and you root for the RCB . At work, you have a couple of coworkers who are also into Cricket: John, who is also an RCB fan, and Julie, who supports the CSK. You’re much closer with John than you are with Julie and support John in all decision making situations. What kind of BIAS are you exhibiting?

a)

IN GROUP BIAS

b)

AFFINITY BIAS

c)

HALO EFFECT

d)

Confirmation BIAS

3.

Imagine a business considering launching a new product. The CEO has an idea for the “next big thing,” so he directs his team to conduct market research to explore its feasibility. The team then carries out surveys, focus groups, and competitive analyses with this in mind. What kind of BIAS is being described here?

a)

HALO EFFECT

b)

AFFINITY BIAS

c)

Confirmation BIAS

d)

IN GROUP BIAS

4.

In a review meeting even though the less known designers fact points out that the design will fail, the review team accepts the decision from an experienced, well known and respected expert to go ahead with the design decision. What BIAS is exhibited here?

a)

AFFINITY BIAS

b)

IN GROUP BIAS

c)

Confirmation BIAS

d)

HALO EFFECT

5.

In a Root cause analysis review, the designer focusses and discusses only on one specific root cause lever and ignores the data favoring other root cause levers. What BIAS is demonstrated here?

a)

HALO EFFECT

b)

AFFINITY BIAS

c)

IN GROUP BIAS

d)

Confirmation BIAS

6.

Being a women, I know how tough reviews are for us. I will support a women designer in the review even If her data is not accurate. What kind of BIAS am I exhibiting?

a)

Confirmation BIAS

b)

HALO EFFECT

c)

AFFINITY BIAS

d)

IN GROUP BIAS

7.

In a review I am very comfortable to discuss with Roy because I like his design methodology and approaches. What kind of BIAS is demonstrated by me?

a)

HALO EFFECT

b)

Confirmation BIAS

c)

AFFINITY BIAS

d)

IN GROUP BIAS

8.

you are assigned a large market research project to determine which industry the company should enter in the new year. You think it should be fitness, but your data and research says otherwise. Instead of accepting the data that conflicts with your opinion, you may begin to research sources and information, or even do your own tests, to prove that your preconception is accurate and the right move for your organization. Can you identify the BIAS demonstrated here?

a)

AFFINITY BIAS

b)

Confirmation BIAS

c)

HALO EFFECT

d)

IN GROUP BIAS

9.

You have invited the best known thermal expert into a design review. Even though the designer has pointed out facts which shows that the design may fail due to thermal stress, you want to go ahead with the thermal experts view that there is no risk. you think that he is such an experienced expert and his view point must be right. What kind of BIAS are you exhibiting

a)

IN GROUP BIAS

b)

AFFINITY BIAS

c)

HALO EFFECT

d)

Confirmation BIAS

10.

You are an avid electronics hardware fan. According to you all the major defects in ECU's are caused by software implementations whereas hardware team has a great focus on quality. Last minute software changes has to be blamed for all the major failures according to you. What kind of BIAS are you exhibiting?

a)

AFFINITY BIAS

b)

HALO EFFECT

c)

Confirmation BIAS

d)

IN GROUP BIAS