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Lesson 3 Quiz_Advertising

Total questions: 20

Worksheet time: 17mins

Name
Class
Date
1.

MULTIPLE CHOICE:

_________ involves all of the processes used to indentify, create and maintain exchange relationship that satisfy individuals and organizations.

a)

Marketing

b)

Marketing Opportunity

c)

Market Segmentation

d)

Mass Marketing

2.

MULTIPLE CHOICE:

_________ focuses on identifying and satisfying the needs of customers during the development and marketing of a product or service.

a)

Marketing

b)

Marketing Opportunity

c)

Marketing Concept

d)

Mass Marketing

3.

MULTIPLE CHOICE:

_________ product is a good or serviced produce to meet consumer demand. It is the central focus of the marketing mix.

a)

Quality

b)

Market Segment

c)

Marketing Concept

d)

Product

4.

MULTIPLE CHOICE:

_________ is the combination of four marketing elements-product, price, distribution and a promotion-used by a business.

a)

Quality

b)

Market Segment

c)

Marketing Mix

d)

Product

5.

MULTIPLE CHOICE:

_________ The amount customers pay for a good or service

a)

Quality

b)

Price

c)

Marketing Mix

d)

Product

6.

MULTIPLE CHOICE:

As products move from the manufacturer to the customer, they may travel hundreds of miles, needing to be stored at various points.

a)

Distribution

b)

Price

c)

Quality

d)

Product

7.

MULTIPLE CHOICE:

____________ involves all communication used by a business to create a favorable impression of its product or services.

a)

Distribution

b)

Promotion

c)

Place

d)

Product

8.

MULTIPLE CHOICE:

____________ are related activites that must be completed to accomplish an important marketing goal.

a)

Marketing

b)

Promotion

c)

Marketing Function

d)

Product

9.

IDENTIFICATION:

(a)   involves identifying potential risks associated with marketing decision and activites and developing a strategy for dealing with and reducing the risks.

10.

IDENTIFICATION:

(a)   explaining how the business's products and services can satisfy those needs, and following up to ensure satisfaction.

11.

IDENTIFICATION:

(a)   is a written description of the marketing objectives and the planned marketing strategies

12.

IDENTIFICATION:

(a)   may be defined in terms of age, gender, income level, ethnicity, religion, location, or lifestyle.

13.

IDENTIFICATION:

(a)   by viewing the market as one big market rather than a segmented markets.

14.

IDENTIFICATION:

(a)   is used for a niche market, which is a smaller market that has a unique set of needs.

15.

IDENTIFICATION:

(a)   is a subgroup of individuals within a larger market who share one or more characteristics.

16.

Video related question.


At what age Colonel Sanders got married?

a)

17

b)

18

c)

20

d)

22

17.

Video related question.


Between ages 18 and 22, he worked as __________________ ?

a)

Dishwasher

b)

Cook

c)

Railroad Conductor

d)

Government Employee

18.

Video related question.


What amount of cheque did he received from the government from his retirement?$95

a)

$95

b)

$105

c)

$115

d)

$125

19.

Video related question.


What skill he possess that made him realize he is way better compare than to others?

a)

He is a good train conductor.

b)

He is good in insurance selling.

c)

He can cook.

d)

He is an aspiring singer.

20.

Video related question.


What did he do to the $87 he borrowed against from his cheque?

a)

He is a good train conductor.

b)

He is good in insurance selling.

c)

He is the faster dishwasher in town.

d)

He cook some chicken with his recipe.