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Fashion Merchandising Midterm Review

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

In which stage of the fashion cycle is a trend considered dull and boring because the market is saturated?

a)

Introduction

b)

Decline

c)

Rise

d)

Obsolescence

2.

Jahlia typically purchases fashions when the prices are most expensive. In which stage of the fashion cycle is she buying?

a)

Introduction

b)

Peak

c)

Rise

d)

Obsolescence

3.

Which fashion theory suggests that fashion trends start among the upper class and then are gradually accepted by the masses?

a)

Trickle-across

b)

Trickle-down

c)

Trickle-out

d)

Trickle-up

4.

Jade received a promotion at the apparel manufacturing plant. Her role requires her to be responsible for all operations and employees. She will be performing in which role?

a)

Visual merchandiser

b)

Manager

c)

Showroom salesperson

d)

Traveling sales representative

5.

Fashion followers execute which behavior in responding to styles?

a)

They are the first to purchase and wear new styles.

b)

They like fashions that are unique

c)

Make the most of their clothing purchases during the introduction stage

d)

Wear a new style only after it is widely accepted

6.

Which fibers are man-made, durable, and used for dresses?

a)

cotton and wool

b)

nylon and polyester

c)

rayon and wool

d)

silk and spandex

7.

What are the two classifications of natural fibers?

a)

Protein and cellulosic

b)

wool and rayon

c)

flax and cellulosic

d)

protien and leather

8.

Josh normally purchases regular-sized, tailored clothing. Based on this information, what is John’s range of height?

a)

5'5 to 5'7

b)

5'8 to 5'11

c)

6' to 6'3

d)

6'4 and over

9.

Apparel for babies and toddlers younger than three years old is classified as:

a)

activewear

b)

children's

c)

infants

d)

kids wear

10.

Hanes undershirts can be found in stores such as Target, JCPenney, Macy’s, Ross and Wal-Mart. Which distribution strategy are they using?

a)

Exclusive

b)

Industrial

c)

Intensive

d)

Selective

11.

The Ever Us Engagement Ring Collection can only be purchased at Kay Jewelers. Which distribution strategy are they using?

a)

Exclusive

b)

Indirect

c)

Intensive

d)

Selective

12.

Macy's is a company that sells products to end users (consumers). Which type of intermediary is Macy's?

a)

Consumer

b)

Manufacturer

c)

Retailer

d)

Wholesaler

13.

Katelyn makes a log entry about a new brand of jeans that customers continue to request that are unavailable at the store. This describes which type of internal data source?

a)

Company merchandising bureaus

b)

Salespeople

c)

Sales records

d)

Want books

14.

Which is an example of assortment depth?

a)

Tyleah's Boutique carries many types of men's suits

b)

Olivia's boutique is known for its selection of accessories and clothing.

c)

Cindy's department store offers many different types, brands, and price ranges of dresses.

d)

A fashion retailer carries many dresses in a large range of sizes and colors.

15.

A local boutique is planning for the prom season in six months. Which type of purchase order should be used?

a)

Advanced order

b)

Back order

c)

Regular order

d)

Reorder

16.

The manager of Sandy's Sandals notices that the furry slides are selling very well and are very popular. She wants to order more to keep them in stock. Which type of purchase order should be used?

a)

Advanced order

b)

Back order

c)

Regular order

d)

Reorder

17.

Kharri is an interior designer for a home furnishings store in the Southeast. He needs to purchase floor coverings for the upcoming season. Which domestic fashion market center should he visit?

a)

Atlanta

b)

California

c)

Miami

d)

New York

18.

Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising to help with their own purchasing decisions. Which type of data source does this represent?

a)

color services

b)

comparison shopping

c)

marketing research

d)

sales records

19.

The overall form or outline of an outfit or clothing style is the:

a)

silhouette

b)

style

c)

texture

d)

trimmings

20.

Maria is a fashion forecaster. She needs information on upcoming color trends. What website should she visit?

a)

Pantone

b)

Hue Essentials

c)

Color Correct Crew

d)

NY Fashion Week

21.

When Nkosi shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:

a)

Point-of-sale system

b)

Universal Product Code

c)

Mobile apps

d)

Click stream data

22.

A store uses Facebook to inform customers about an upcoming sale. Which type of technology is being used?

a)

Clienteling

b)

Cloud computing

c)

Geotracking

d)

Social Media

23.

During your training at Macy's, you learn how to use this device that scans the barcode and sends information to the computer system. What is the device?

a)

Electronic optical scanner

b)

Universal Product Code (UPC)

c)

Social Media

d)

Geotracking

24.

Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?

a)

Customer profiling

b)

Forecasting

c)

Market segmentation

d)

Test marketing

25.

What city is known as the U.S. Fashion Capital?

a)

New York City

b)

Chicago

c)

Atlanta

d)

Miami