WorksheetsFashion Merchandising Midterm Review
Total questions: 25
Worksheet time: 13mins
In which stage of the fashion cycle is a trend considered dull and boring because the market is saturated?
Introduction
Decline
Rise
Obsolescence
Jahlia typically purchases fashions when the prices are most expensive. In which stage of the fashion cycle is she buying?
Introduction
Peak
Rise
Obsolescence
Which fashion theory suggests that fashion trends start among the upper class and then are gradually accepted by the masses?
Trickle-across
Trickle-down
Trickle-out
Trickle-up
Jade received a promotion at the apparel manufacturing plant. Her role requires her to be responsible for all operations and employees. She will be performing in which role?
Visual merchandiser
Manager
Showroom salesperson
Traveling sales representative
Fashion followers execute which behavior in responding to styles?
They are the first to purchase and wear new styles.
They like fashions that are unique
Make the most of their clothing purchases during the introduction stage
Wear a new style only after it is widely accepted
Which fibers are man-made, durable, and used for dresses?
cotton and wool
nylon and polyester
rayon and wool
silk and spandex
What are the two classifications of natural fibers?
Protein and cellulosic
wool and rayon
flax and cellulosic
protien and leather
Josh normally purchases regular-sized, tailored clothing. Based on this information, what is John’s range of height?
5'5 to 5'7
5'8 to 5'11
6' to 6'3
6'4 and over
Apparel for babies and toddlers younger than three years old is classified as:
activewear
children's
infants
kids wear
Hanes undershirts can be found in stores such as Target, JCPenney, Macy’s, Ross and Wal-Mart. Which distribution strategy are they using?
Exclusive
Industrial
Intensive
Selective
The Ever Us Engagement Ring Collection can only be purchased at Kay Jewelers. Which distribution strategy are they using?
Exclusive
Indirect
Intensive
Selective
Macy's is a company that sells products to end users (consumers). Which type of intermediary is Macy's?
Consumer
Manufacturer
Retailer
Wholesaler
Katelyn makes a log entry about a new brand of jeans that customers continue to request that are unavailable at the store. This describes which type of internal data source?
Company merchandising bureaus
Salespeople
Sales records
Want books
Which is an example of assortment depth?
Tyleah's Boutique carries many types of men's suits
Olivia's boutique is known for its selection of accessories and clothing.
Cindy's department store offers many different types, brands, and price ranges of dresses.
A fashion retailer carries many dresses in a large range of sizes and colors.
A local boutique is planning for the prom season in six months. Which type of purchase order should be used?
Advanced order
Back order
Regular order
Reorder
The manager of Sandy's Sandals notices that the furry slides are selling very well and are very popular. She wants to order more to keep them in stock. Which type of purchase order should be used?
Advanced order
Back order
Regular order
Reorder
Kharri is an interior designer for a home furnishings store in the Southeast. He needs to purchase floor coverings for the upcoming season. Which domestic fashion market center should he visit?
Atlanta
California
Miami
New York
Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising to help with their own purchasing decisions. Which type of data source does this represent?
color services
comparison shopping
marketing research
sales records
The overall form or outline of an outfit or clothing style is the:
silhouette
style
texture
trimmings
Maria is a fashion forecaster. She needs information on upcoming color trends. What website should she visit?
Pantone
Hue Essentials
Color Correct Crew
NY Fashion Week
When Nkosi shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:
Point-of-sale system
Universal Product Code
Mobile apps
Click stream data
A store uses Facebook to inform customers about an upcoming sale. Which type of technology is being used?
Clienteling
Cloud computing
Geotracking
Social Media
During your training at Macy's, you learn how to use this device that scans the barcode and sends information to the computer system. What is the device?
Electronic optical scanner
Universal Product Code (UPC)
Social Media
Geotracking
Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?
Customer profiling
Forecasting
Market segmentation
Test marketing
What city is known as the U.S. Fashion Capital?
New York City
Chicago
Atlanta
Miami
