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WorksheetsMarketing Final Exam_Oct.2020
Total questions: 55
Worksheet time: 36mins
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
The act of buying of the same brand over and over again is known as ...
prospective buyer
advertising campaign
company image
buying habit
True or False?
Sponsoring sports events is an example of marketing.
True
False
..................... are people who have a big social media following.
Borrowers
Investors
Influencers
Bankers
A ...................... is a special saying made from a few words that helps identify the company or brand.
logo
coupon
banner
slogan
item you can touch, such as donuts
sales promotions
advertising
market research
good
Activity that is done for another person, ex. house cleaning
service
sales
public relations
marketing plan
One promotional advertising message broadcast on tv or radio
communication
competitor
public relations
commercial
Recommending additional products or services to customer while customer is buying something else
publicity
suggestive selling
commercial
billboard
Promotional message about a product paid for by an identified sponsor
product
market segmentation
suggestive selling
advertising
Specific offer designed to increase sales
repeat customers
publicity
sales promotion
ads
A group of people who share one or more common characteristics, lumped together for marketing purposes
market segment
sales
online advertising
group sales
The name, logo, tone, tagline, typeface, and shape that create an appeal for a business
sales
loyalty program
publicity
brand identity
How and where the product will be made available to consumers in the market, selection of distribution channels, and partners
Product
Place
Promotion
Price
Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.
trending concept
a name brand or logo
A reader board
loyalty program
Packaging shows information about the product.
True
False
Packaging protects the product.
True
False
A toy packaging should be designed for children.
True
False
Which company does this slogan go with?
The marketing Mix has_________ elements.
3
2
4
Place refers to __________________.
the goods or the services of the business is selling.
how much people will pay for the product.
where the product will be sold
The Marketing Mix can also be called____.
4 P's
4 C's
2 M's
Price refers to _________.
where the product will be sold
How much people will to pay for the product
how the business tells people about the product
Promotion refers to _____________.
where the product will be sold
how the business tells people about the product
where the product will be sold
When you see an advertisement for a store and decide to shop there, which of the marketing mix has succeeded ?
Place
Price
Promotion
Product
What is not part of the marketing mix ?
Place
Product
Price
Person
Any goods and services a business sells
advertising
product
market segment
profit
That which can be touched
Target Market
Services
Marketing
Tangible
What does the M in SMART stand for?
Maximum - there are no limits for goals
Memorable - a goal must be easily remembered
Measurable - a goal must have some kind of number attached so you have a way to know if you are reaching the goal.
Mental - you have to be able to think about the goal.
What does the R in SMART stand for?
Responsible -a goal must allow you to take charge.
Relevant - a goal must be realistic and worth achieving.
Respectful - a goal must allow you to be kind and polite.
Repeatable - you must be able to do the goal over and over again.
What does the A in SMART stand for?
Attainable - a goal must be reachable; you CAN do it.
Admirable - a goal must impress people.
Artistic - a goal must be creative.
Academic - a goal must be scholarly and oriented towards learning.
What does the T in SMART stand for?
Timely - the goal must be reached within a specific length of time.
Thoughtful - a goal must take into account the feelings of others.
Transferable - a goal should be able to be shared with other people.
Trust-worthy - a goal should be worthy.
Which of the following is considered as 'a product'?
A beauty parlour
A barbershop
A smartphone
