WorksheetsWeek 8 & 9 Quiz MM101
Total questions: 15
Worksheet time: 6mins
A passenger is buying transport service when riding a plane. What customer-Value Hierarchy is this?
Core Benefit
Basic Product
Expected Product
Augmented Product
A passenger in an airlines received a complementary breakfast not stipulated on here package. What customer-Value Hierarchy is this?
Core Benefit
Basic Product
Expected Product
Augmented Product
A passenger in an airlines arrived on time on her destination as stipulated on her ticket. What customer-Value Hierarchy is this?
Core Benefit
Basic Product
Expected Product
Augmented Product
Consists of dividing products according to specific characteristics so that they form a structured portfolio.
(a)
Goods that the consumer does not know about or normally think of buying.
Convenience goods
Unsought goods
Shopping goods
Specialty goods
Soap is an example of:
(a)
Are long-lasting goods that facilitate developing or managing the finished product.
Capital Items
Raw Material
Stock Items
A measure of the probability that a product will not malfunction or fail within a specified period.
Repairability
Reliability
Durability
Quality
This is a true selling point for buyers of complex products like heavy equipment.
Delivery
Customer Training
Installation
Delivery
Refers to how many different product lines the company carries.
Width
Length
Depth
Consistency
To drop poor ideas as early as possible because product-development costs rise substantially at each successive development stage.
(a)
Is an elaborated version of the idea expressed in consumer terms.
(a)
Is the costliest stage in the process because the firm will need to contract for manufacture, or it may build or rent a full-scale manufacturing facility.
Market Testing
Product Development
Commercialization
What is generated through market research in product development?
Customer Attributes
Engineering Attributes
Quality Function Deployment
Timing its entry to coincide with the competitor’s entry to gain both products more attention.
(a)
