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product and price mix

Total questions: 21

Worksheet time: 11mins

Name
Class
Date
1.

Four marketing decisions needed for the effective marketing of a product is called ....

(answer can me more than 1)

a)

marketing mix

b)

4Ps

c)

Marketing affectiveness

d)

marketing elasticity

2.

Goods and services produced to satisfy customer needs and wants (?)

a)

product

b)

brand

c)

marketing mix

d)

none of these options

3.

An identity or symbol that distinguish a product from competitors' product (?)

a)

brand

b)

brand image

c)

product

d)

product elasticity

4.

Which of the following are the costs of new product development?

a)

no guarantee it would be a success

b)

expensive market research

c)

large capital expenditure might occur

d)

competitive advantage

5.

Which of the following are benefits of new product development?

a)

increase potential sales

b)

it might help the business to survive when the market has changed

c)

more finance would be needed

d)

dis-economies of scale

6.

General impression of a produce held by consumers (?)

a)

brand image

b)

brand

c)

product

d)

customer loyalty

7.

Which of the following are the roles of packaging?

a)

protection to the product

b)

provide information about the product

c)

help consumers recognise the product

d)

to keep the product fresh

8.

Pattern of sales of a product (?)

a)

Product life cycle

b)

Business life cycle

c)

Product elasticity

d)

none of these options

9.

- sales are low

- product might be making a lost

- huge advertising cost


These are characteristics of which stage in the Product Life Cycle?

a)

Growth

b)

Introduction

c)

Maturity

d)

Saturation

10.

- Sales stop growing

- most profitable stage

- threat of declining might occur


This stage is called ..... in the Product Life Cycle.

a)

Introduction

b)

Saturation

c)

Growth

d)

Maturity

11.

- sales are going down

- product has not been generating profit

- product needs to be pulled out from the market


This stage is called .... in the Product Life Cycle.

a)

Decline

b)

Growth

c)

Saturation

d)

Introduction

12.
Which of these products is an example of a producer good?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
13.
Which of these products is an example of a consumer service?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
14.
Which of the following is an advantage of a business having a well-known brand name?
a)
It will not have to do any advertising.
b)
It can charge lower prices as a result of brand recognition
c)
It can produce low quality products and sell them
d)
It will have good consumer recognition of its products
15.
The best example of brand loyalty is
a)
when a consumer uses the same washing machine for many years
b)
when a consumer keeps buying products from the same producer
c)
is when a manufacturer uses the same name for its products
16.
All are important features of packaging for a breakfast cereal except that it must
a)
contain important health and contents information
b)
protect the cereal from being crushed whilst transported
c)
be eye-catching and attract the consumers to the product
d)
 be able to be re-used by the manufacturer
17.
Which of the options places the stages of a typical product life cycle in the correct order?
a)
Growth, maturity, decline, introduction
b)
Introduction,maturity, growth, decline
c)
Introduction,decline, growth, maturity
d)
Introduction,growth, maturity, decline
18.
Which of the following definitions best explains the product life cycle?
a)
The length of time for consumers to use up all of a product
b)
The length of time a product stays on a market
c)
Stages of sales that a product passes through
d)
Length of time taken to make a new product
19.
Which choices is not an extension strategy that could be used to lengthen a product life cycle?
a)
The launch of a new product to replace the declining one
b)
A new design of an existing product
c)
The sale of the product in new markets e.g. other countries
d)
The re-launch of the product with a new advertising campaign
20.
Which one of the following products is likely to have the shortest product life cycle?
a)
A new design of washing machine
b)
A mathematics text book
c)
A new hit pop music CD
d)
A luxury branded ice-cream
21.
Which combination of price and promotion could be used for a product in decline?
a)
Raise the price and use an expensive advertising campaign
b)
Lower the price and tell consumers with an advertisement
c)
Raise the price and stop all advertising of the product
d)
Lower price & use  promotion to tell people to buy product

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