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IMC spill over

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Test measures of an ad's effectiveness are classified as:

a)

internal or external

b)

physiological and psychological.

c)

posttesting or pretesting

d)

.individual or group.

2.

Commercials for ‘SleepComfort' mattresses used Lindsey Wagner (star of The Bionic Woman, a popular TV show in the 1970s). If the mattress manufacturer wanted to test how effective she was at reaching the company's target market, it would evaluate:

a)

source factors

b)

feedback mechanisms

c)

message variables

d)

budgeting decisions

3.

Walmart employs a method of collecting and storing data about their customers in which data is entered each time a purchase is made by the customer. This enables the company to track how recently purchases have been made, how often they are made, and what amounts of money are being spent. This helps it in maintaining better relation with its customers. Which of the following methods of maintaining a database is employed by Walmart?


a)

Delphi technique

b)

Cost per order method

c)

RFM scoring method

d)

Customer development index

4.

Airlines send out mailers or e-mails announcing promotional airfares. Which of the combinations of promotional media do they make use of?

a)

Advertising and sales promotion

b)

Advertising and direct marketing

c)

Sales promotion and direct marketing

d)

Sales promotion and public relations

5.

Useful articles of merchandise, such as sports bottles, calendars, and pens, imprinted with an advertiser's name, message, or logo that are distributed free are examples of:

a)

advertising specialties.

b)

product placements.

c)

transportable advertising

d)

sales promotions.

6.

Recognize the LOGO

a)

OREO

b)

NESTLE

c)

ITC

d)

BRITTANIA

e)

ANDROID

7.

Which company recently launched #KahanGayiCadbury compaign ?

a)

Mondelez

b)

ITC

c)

Nestle

d)

KFC

8.

TANG IS A BRAND OF ____________

a)

RASNA

b)

MONDELEZ

c)

REAL

d)

TROPICANA

9.

Which of the following is not bottled water brands have you heard of?

a)

Aquafina

b)

Dasani

c)

Jalrich

d)

Railneer

e)

kingfisher

10.

Which company's denotes the campaign tagline "Amma Ki Diwali happy Banao, Jaa ke Diye Unsay Le Aao"?

a)

Diya manufacturing company

b)

Hewlett Packard

c)

Social media

d)

None of the above