WorksheetsIMC spill over
Total questions: 10
Worksheet time: 5mins
Test measures of an ad's effectiveness are classified as:
internal or external
physiological and psychological.
posttesting or pretesting
.individual or group.
Commercials for ‘SleepComfort' mattresses used Lindsey Wagner (star of The Bionic Woman, a popular TV show in the 1970s). If the mattress manufacturer wanted to test how effective she was at reaching the company's target market, it would evaluate:
source factors
feedback mechanisms
message variables
budgeting decisions
Walmart employs a method of collecting and storing data about their customers in which data is entered each time a purchase is made by the customer. This enables the company to track how recently purchases have been made, how often they are made, and what amounts of money are being spent. This helps it in maintaining better relation with its customers. Which of the following methods of maintaining a database is employed by Walmart?
Delphi technique
Cost per order method
RFM scoring method
Customer development index
Airlines send out mailers or e-mails announcing promotional airfares. Which of the combinations of promotional media do they make use of?
Advertising and sales promotion
Advertising and direct marketing
Sales promotion and direct marketing
Sales promotion and public relations
Useful articles of merchandise, such as sports bottles, calendars, and pens, imprinted with an advertiser's name, message, or logo that are distributed free are examples of:
advertising specialties.
product placements.
transportable advertising
sales promotions.
Recognize the LOGO
OREO
NESTLE
ITC
BRITTANIA
ANDROID
Which company recently launched #KahanGayiCadbury compaign ?
Mondelez
ITC
Nestle
KFC
TANG IS A BRAND OF ____________
RASNA
MONDELEZ
REAL
TROPICANA
Which of the following is not bottled water brands have you heard of?
Aquafina
Dasani
Jalrich
Railneer
kingfisher
Which company's denotes the campaign tagline "Amma Ki Diwali happy Banao, Jaa ke Diye Unsay Le Aao"?
Diya manufacturing company
Hewlett Packard
Social media
None of the above
