Which type of promotion sends product offers and information directly to the potential customer, via mail or email?

This type of promotion is also defined as trigger-based or event-based marketing. It builds long-term relationships with customers using two-way communication, especially online.

Which type of promotion entices customers with the use of offers, free samples, gifts, competitions, packaging and point-of-sale displays?

In the IMC Process, choosing media can be personal or nonpersonal. Which of the following is not a nonpersonal type of communication?

It is the use of a combination or promotional tools, each one with a specific role and purpose in delivering the brand message.

A type of promotion that provides customers the personal service and information about the product; offers updates, and special deals.

Type of promotion that interacts with customers face to face and tailor sales messages to their needs.

This type of promotion generates positive interest in the company by sponsoring events, and charities, or pitching news content to media.

Type of promotion that runs ad campaigns through media channels most likely to reach target market, and stick to budget appropriate for the product.