WorksheetsMarket Research
Total questions: 16
Worksheet time: 8mins
What type of data below is Quantitative data?
I feel annoyed
2 out of 5 students had red pens
students used red pens
red pens are used by students
What type of data is Qualitative data?
1 out 3 students use red pens
I think red pens are better
red pens are used by students
red is a colour
What type of market research is primary?
Government reports
Focus groups
Research papers
News articles
What type of market research is primary?
Questionnaires
Reports
Research papers
News articles
What is an advantage to using focus groups?
Provides quality responses
Random people engaged with
Incorrect answers
What type of data can I get from a Questionnaire?
Qualitative
Quantitive
What is an advantage to observations?
People may not be aware so natural behaviour happens
Takes time to complete
Observer may miss information
results can be hard to analyse
What is a disadvantage to telephone interviews
Own opinions can be expressed.
Can feature a variety of questions
Questions need to be very clear so they can be answered
quick to gather information
What is an advantage to primary research?
Results are specific to the business.
Time consuming
Costs the business money
Poor design produces poor results
What is a disadvantage to primary research?
Time consuming
Available when needed
Information is relevant
Information is correct
What is a drawback to primary research?
Information needs to be analysed
Information can be used to improve the business
Information could help increase customer
